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Writing and Presentation for Digital Media. COM586 – 28 March 2006 Kathy E. Gill. Agenda. Syllabus Review Some thoughts on Storytelling Team Time. Story – defined.
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Writing and Presentation for Digital Media COM586 – 28 March 2006 Kathy E. Gill
Agenda • Syllabus Review • Some thoughts on Storytelling • Team Time
Story – defined • A theme driven system of representing characters and events, and their causal relationships to one another, such that the story represents how certain states of affairs occurred and evidence of why. • http://www.glasswings.com.au/Storytronics/Tronics/elements/elementsframe.htm
Story – defined • A story is a strategic sequence of events or moments of change but perhaps more importantly it is the embodiment of an idea or an idea wrapped in an aesthetic emotion • http://homepage.ntlworld.com/dclough/screen6.htm
Have social significance • Confirm world-view • Satisfaction: we solve a problem, learn something • Emotional buzz • Reminder (jog memory) • Take us out of everyday reality, allow role experimentation
Story (narrative) elements • Premise (focus) • Plot (what’s happening) • Characters (who it’s about) • Back story (what happened before) • Conflict (otherwise boring) • Setting (where) • Theme (universal condition)
Purpose • Communication is the basis of human relations, and good human relations are the aim and purpose of all human communication activity • Every document you produce for the Web has multiple purposes, because there are multiple audiences
Professional writing goals • Earn or maintain good will • Persuade • Inform • Amuse, entertain
Genres • Business • Commerce • Fiction • Non-fiction • ??
Eating Our Dogfood! • New blogs – Bryght-hosted Drupal community/CMS software