Top 7 Do’s & Don’ts That Can Make or Break Your Website Development Project

1. Get started Open in app Top 7 Do’s & Don’ts That Can Make or Break Your Website Development Project Follow Ajay Kapoor Jul 29 · 9 min read An intuitive and innovative website that clearly illustrates the critical business objectives is the ultimate tool for a growing business. A website that fails to indicate the company’s primary purpose within a few seconds is good for nothing. Users click on the back button when the website fails to load or is difficult to navigate through. To help you out, we have listed the top dos and don’ts of website

2. development. Here’s a table depicting the primary tips for creating a fantastic website: Top 7 Do’s for a Good Website Do: Create a usable & consistent design The overall design of the website must be easy to navigate for the users. Visitors must quickly find the product or services they are looking for in no time. The placement of the critical features of the website should be conspicuous.

3. Once you have successfully created a functional design, you need to focus on the website’s design consistency. For example, when following a table format for product description. A similar table outlook must be available for all the products on the eCommerce site. Having paragraph format of description in some and table in others leads to lack of uniformity and higher inconsistency in the website. Do: Focus on intuitive navigation As per web development stats, 94% of web browsers consider navigation a key factor for browsing a website. A clear menu structure facilitating users to find the essential items of the website is not a cherry on the top of the cake but the cake itself. By Statista A user browsing your website must find the desired items with as few clicks as possible. It should be preferably less than four clicks away. Thus the focus must always be on creating categories and subcategories in the website that lands the user in the desired section within four clicks. Do: Ensure lightning speed performance for maximum conversions

4. Taking more than 3 seconds for the web page to load, and the user starts feeling frustrated with your website. Even when you are dealing with something available exclusively on your website, you cannot compromise the speed. In most cases, the user starts clicking on the alternatives when the website fails to impress the speed performance. Do: Develop a responsive design There are billions of devices used by browsers. A significant chunk of it is smartphones. It is not surprising that more than 4 million mobile phones get sold every day. Every device model has a different screen size, and responsive designs are the ultimate solution for maximizing gains. Whether the browser is on PC, desktop, tablet, or smartphone, a responsive design offers an appealing view of the website, enhancing the website’s user experience. Do: Offer content with a high readability score The content needs to resonate with the target audience of the website. Copying content from your competitors creates an impression of fraudulence and lack of originality. It is best avoided in all forms as far as feasible. Also, find out the readability score of your web content. While the ideal score varies for different businesses, the value should never be below 50, and the perfect score range lies between 50 to 65. The readability score of this article is 54.

5. Do: Test for errors The testing team must check the website for detecting and eliminating all kinds of errors present on the website. You can do the same as a user by simply checking all the do-follow links, attached links, images, descriptions, etc. Remember, the motto is to present a perfect website to the user that does not have any broken links, blurred images, etc. Try being extra careful and completely impartial when browsing your website, as it will help you find areas that need improvements. As a simple user, analyze whether the developed website meets the visualized features or there is much scope for improvement. Do: Use visual elements The design elements must effectively communicate with the user. Having lines that appear as links but are words only creates unnecessary confusion among the users. Interactive design elements are the crucial key to success and should not get neglected.

6. Top 7 Don’ts for a Good Website Don’t: Offer too many choices Too many choices decrease the number of conversions as the user gets confused between what to choose and ditch. As per a study done at NY times, a grocery store reduced the number of jams from 24 to 6. The result was a 600% increase in sales. Although the percentage of people tasting the jams reduced from 60% to 40%, the conversion rate of sales boomed to a massive 30% from a mere 3%. The idea is not to minimize options to fewer but to find the balance between optimum and too many. Don’t: Neglect post-launch optimization Once you launch the website, you will find genuine feedback from clients praising the good and frustrating at the useless components of the website. It is the best time to optimize the website components according to the demand of the final users.

7. Don’t: Keep CTAs lacking visual effects Once the user gets convinced with your website offering genuine information, products, services, etc., they will look for CTA. Placing higher visual weight on USPs and CTAs enhances the conversion rate of the website. Don’t: Opt for a cluttered design lacking blank space Optimum use of blank space is the key to an appealing web design. Lack of white space only leads to a vague outlook affecting the website’s user experience and creating a cluttered presentation. It also makes it challenging for the users to read or learn about a particular section of the page. Don’t: Integrate new features without testing To stay ahead of the competitors, designers and developers try to develop unique and innovative features over the website. Relatively prosperous they might seem at first glance but are best to integrate after gaining the user’s feedback on the same. A simple test with a minimum target audience section can help you realize whether the feature is worth integrating or needs to get dropped off from the project. For

8. example, horizontal scrolling sounds attractive, but users fail to comprehend it due to standard vertical scrolling. Don’t: Use stock images Stock photos might seem convenient options to go for, but they fail to provide you with exclusiveness at the end of the day. When the users visiting your website find the same photos over it, they consider you among many options instead of viewing it as a brand. Don’t: Sacrifice the critical features over development cost While reducing the overall project development cost is the desire for all business enterprises, some suffer from the burden of sacrificing the website’s key features. Instead, go for an MVP and opt for an open-source technology stack for the website. They are a much better option for reducing the overall project development cost. Additionally, you can hire web developers from an Asian country. The developer charges are nearly half in India and Bangladesh compared to European, American, and Latin American nations.

9. Choosing a reliable web development company is an essential aspect of any programming project. The right choice helps you create a phenomenal website, while a lame choice leads to a frustrating experience. Tips for website development are incomplete without telling you how to connect with the right experts. Have a look at the table below depicting the top tips for connecting with a web development company. Top Do’s and Don’ts for Choosing a Web Development Company Experience Do: Analyze the firm experience Try to go for a web development firm with at least five years of experience in the field. With multiple options out there, you can easily connect with companies having more than a decade of experience in web development projects. An established and experienced firm gives you an upper hand in project completion. Don’t: Forget asking for an individual team resume While the firm may be old, they can provide you with a team with no prior pragmatic experience in software development. It is vital to learn about the achievement and expertise of the entire team associated with your project. Certifications

10. Do: Check certifications of the firm The company is whether or not ISO certified or has any other equivalent national/ international certifications. ISO certifications boost your confidence with the chosen firm. Don’t: Neglect to ask about accolades Based on the firm’s performance, they earn awards and accolades from independent rating agencies. With outstanding performance, companies are garnering awards within a few years of establishment. So, ask the chosen company if they have earned awards and accolades based on their earlier performance. Case Studies Do: Ask for earlier projects delivered by the firm Reviewing the previously done projects by the firm helps you analyze the quality of work produced by the company. It will also help you visualize whether the firm is the right choice or carry on the research for the best team of coders. Don’t: Blind trust in what the companies say The projects delivered by the firm are primarily available online, especially when they are websites or apps. You can browse the websites and download the apps to

11. realize the quality of the work delivered by the company. Reviews Do: Check reviews from earlier clients Reviews offer you clear insights into the ways companies have dealt with clients. Besides delivering a great project, the developed digital product also needs to resonate with the client’s demand. Don’t: Forget connecting personally with the reviewers In this digital era, fake reviews are predominant, with many companies leveraging them to fool clients. You can be sure of the positive reviews by connecting with the reviewer via email, social media link, etc. Price-Matching, NDA, on-time delivery, etc. Do: Check out the additional benefits Companies nowadays offer tons of features that facilitate clients with their web development projects. The important ones include the following: On-Time delivery allows you to plan your project marketing strategy appropriately. Non-Disclosure Agreement keeping your idea safe and secured from theft. 100% project warranty along with zero contract lock-ins. Price Matching protects you from all sorts of unfair charges.

12. Don’t: Forget discussing the connectivity options Top development companies offer you multiple modes of communication with the developer’s team. The standard ones include calls, texts, live chat, and email. Wrapping Up Website development companiesare proven excellent choices for programming projects. They follow the best practices for web development and are also highly affordable. Connect with them to experience dedicated project development at an affordable budget. More content at plainenglish.io Sign up for In Plain English By JavaScript in Plain English Updates from the world of programming, and In Plain English. Always written by our Founder, Sunil Sandhu. Take a look. Get this newsletter JavaScript Programming Web Development Software Development Coding 52 WRITTEN BY Ajay Kapoor Follow Hey, I’m Ajay, a tech blogger working with PixelCrayons who loves to share his extensive tech-related knowledge with like-minded people. JavaScript in Plain English Follow New JavaScript and Web Development content every day. Follow to join our +2M monthly readers.

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