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Using Google Analytics at Library websites

Using Google Analytics at Library websites. Tony Hirst ( http://ouseful.info ) Hassan Sheikh ( m.u.h.sheikh@open.ac.uk ) The Open University, United Kingdom. OU Library Seminar – 14 th January, 2009. OU Library – more than a building …. Open Library 2.0.

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Using Google Analytics at Library websites

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  1. Using Google Analytics at Library websites Tony Hirst (http://ouseful.info) Hassan Sheikh (m.u.h.sheikh@open.ac.uk) The Open University, United Kingdom OU Library Seminar – 14th January, 2009.

  2. OU Library – more than a building …

  3. Open Library 2.0

  4. What are OU Library users doing online?

  5. Google Analytics

  6. How well is the homepage working?

  7. Google Analytics reveals … • Most clicked links: • Databases (20%) • eJournals (19%) • Library Catalogue (11%) • Least clicked links (well quite a few!) • News links (less than 1%) • One-stop search (almost 0%) • Large images in the middle of the page (< 1%) • Etc.

  8. Where the users are coming from?

  9. On campus users: mainly Monday - Friday

  10. Off campus users (?): steady throughout the week

  11. What contents users are looking at?

  12. Most popular pages (homepage aside) • Journals • Databases • eResources (Online collections by subject)

  13. Top traffic sources

  14. Most popular databases • LexisNexis Butterworths (x12345) • JSTOR (x23456) • Westlaw (x34567) • PsycINFO (x45678) • Academic Search Complete (x56789)

  15. Where the traffic is coming from to the databases(1)? By referral • Academic Search Complete (x56789) Intranet – second highest referral

  16. Where the traffic is coming from to the databases(2)? By referral • PsycINFO (x45678) Intranet – very few hits

  17. Where the traffic is coming from to the databases(3)? By network location • PsycINFO (x45678) Top 5 network locs are non-OU

  18. Most popular Journals* • JSTOR (y12345) • Academic Search Complete (y23456) • Blackwell Synergy (y34567) • ACM Digital Library (y45678) • IEEE Xplore(y56789) * Incomplete data – due to legacy urchin tracking code being used!

  19. Where is Journal traffic coming from (1)? by referral

  20. Where is Journal traffic coming from (2)? by network location

  21. Most popular Subject Resource Collections • The law/ law col • The law legislation page • Psycology col • Education col • Science – General col

  22. Where is the Collections traffic coming from (1)? by referral – Psychology collections Most of the traffic is coming from VLE …

  23. Where is the Collections traffic coming from (2)? by referral – Law collections Most of the traffic is coming from College of Law …

  24. More on user behaviour …

  25. Avg time on site/Pages per visit/bounce rate

  26. Avg time spent on site per network location

  27. Onsite search (1)

  28. Onsite search (2) Sudden change in search trend?

  29. Onsite search (3) 99.29% visits to the site are without search (indicates good navigation design?)

  30. How to cite a reference help page example The Help page

  31. What’s next?

  32. What Library resources are used by the users? • What sorts of reports can be usefully generated for those course teams? • What sorts of reports can be usefully generated for the library contacts for that course? • Track student behaviour on different courses (or residential schools) and feedback to relevant course teams Course specific reports

  33. Segment onsite/offsite and regional users (apply IP range filters) • Track by each course (from VLE) which are sending traffic to Library resources • Enhanced OU Library PI reports – different view points (Many Eyes tool?) • Improve homepage – keep a regular eye on site overlays Some more actions (1)

  34. Buyer/owner of each database to keep an eye on the usage • Reduce long list of databases – show only top 5 as GA suggests • Use consistent names and URL paths • Use the new GA script to track journals traffic Some more actions (2)

  35. OUseful blog entries on Library Analytics Part 1: http://ouseful.wordpress.com/2008/08/20/library-analytics-part-1/ And then follow the series (seven posts in total!)

  36. http://google.com/analytics

  37. Student life - http://www.flickr.com/photos/powerbooktrance/237258629/ Photo credits Web analytics washing http://www.flickr.com/photos/vickyb/2430043983/ Computer bacha http://www.flickr.com/photos/13582731@N04/2635403499/ Light in the forest http://www.flickr.com/photos/algo/1515342953/ Google Analytics sticker http://www.flickr.com/photos/sajalkayan/2454018895/

  38. Thank you! Tony Hirst (http://ouseful.info) Hassan Sheikh (m.u.h.sheikh@open.ac.uk) The Open University, United Kingdom

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