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Seamless Integration: Assessment and Strategic Planning. M ichael W ayne J ackson Director, Institutional Research & Assessment mjackson@okcu.edu Dr. J acci R odgers Professor of Accounting, Faculty Liaison for Assessment jrodgers@okcu.edu. GOALS OF THIS PRESENTATION.
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Michael Wayne Jackson • Director, Institutional Research & Assessment • mjackson@okcu.edu • Dr. Jacci Rodgers • Professor of Accounting, Faculty Liaison for Assessment • jrodgers@okcu.edu
GOALS OF THIS PRESENTATION • Link Strategic Plan, Assessment, and Review • Discuss Actual Techniques/Methods
Why We do Assessment • To improve • student learning • university • programs • processes • Because we are all professionals and reflective practitioners • Least important: Because we have to
Why We do Strategic Planning To improve through on-going development To provide concrete/detailed operations To involve campus community To deal with change To develop and foster consensusMercyhurst College; Pennsylvania State University (Angelo, AAHE BULLETIN, Nov. 95, p. 7)
ASSESSMENT • What we will do • Measure • Improve
Strategic Planning • Renewal and transformation • Direction for “preferred” future
Strategic Planning SP2 • Step 1: Mission – Core Values – Core Beliefs – Goals - Objectives • Step 2: Scan • Step 3: Establish Plan • Step 4: Communicate and Implement
Strategic Planning SP2 • Step 5: Manage, Review, Evaluate • Step 6: Make changes • Step 7: See Step One
Advantages of Assessment • Clear links from daily effort to unit goals, and to institutional strategic plan • Evidence-based action (DATA) • Increases tendency to think in terms of outcomes • Increases creative approaches to improving key processes
Advantages of Strategic Planning • Competitive advantage • Evidence-based action (DATA) • Value Chain Integration • Increases creative approaches to improving key processes • Where going…Where at… Where been
Oklahoma City University embraces the United Methodist tradition of scholarship and service and welcomes all faiths in a culturally rich community that is dedicated to student welfare and success. Men and Women pursue academic excellence through a rigorous curriculum that focuses on students’ intellectual, moral, and spiritual development to prepare them to become effective leaders in service to their communities. Mission of Oklahoma City University
Oklahoma City University embraces the tradition of scholarship and service and welcomes all faiths in a culturally rich community that is dedicated to student welfare and success. Men and Women pursue academic excellence through a rigorous curriculum that focuses on students’ development to prepare them to become effective leaders in service to their communities. United Methodist intellectual, moral, and spiritual KEY WORDS - Mission of OCU
Five Strategic Initiatives ofOklahoma City University • Academic Excellence • Student Success • Community Awareness/Involvement • Responsible Budgeting • Assessment and Planning
Tactical Objective I.4. Enhance diversity of the faculty, staff, student body, and governing boards, as defined by the University Diversity Council. I.4.1
Tactical Objective I.4. Enhance diversity of the faculty, staff, student body, and governing boards, as defined by the University Diversity Council. I.4.1
ASSESSMENT and PLANNING EXAMPLE Peer and Benchmarking Process Benchmark Institutions have 50 trees per campus acre Peer Institutions have 40 trees per campus acre OCU has 25 trees per campus acre
Assessment needs to be: • Documented • Systematic • Sustainable • Saying we do it isn’t enough, there needs to be proof – “mission” based.
StrategicPlanningneeds to be: • Dynamic & Flexible • Throughout Organization • Guided • All successful journeys need a map.
Dr. Jacci Rodgers - jrodgers@okcu.edu Michael Wayne Jackson • mjackson@okcu.edu