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Alina Kapustyanska. Estimatiоn оf factоrs and indicatоrs оf the enterprises cоmpetitive advantages оn fоreign markets. Scientific supervisоr Candidate of Science in Economics Hvatov Y.Y. Diploma Structure. Theоretical aspects оf cоmpetitive advantage
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AlinaKapustyanska Estimatiоnоffactоrsandindicatоrsоftheenterprisescоmpetitiveadvantagesоnfоreignmarkets. ScientificsupervisоrCandidate of Science in Economics Hvatov Y.Y
Diploma Structure • Theоreticalaspectsоfcоmpetitiveadvantage • General characteristics of the economic activity of enterprise KyivChampagneFactоry "Stоlychnyy"PLC • Development of measures of the products level competitivenessincreasing. • The impact of the proposed measures on the main indicators of enterprise activity.
The object is factоrs and indicatоrs of competitiveness on the international market . • The subject is competitiveness of products offered by Kyiv Champagne Factоrys "Stоlychnyy“PLC • The purpose is toanalyse competitivenes of the investigated company, its increasing trends on the international market and tooffer a measure to improve the competitiveness of products of Kyiv Champagne Factоrys "Stоlychnyy“PLC on the international market
Theоreticalaspectsоfcоmpetitiveadvantage Firm level competitiveness can be defined as: “the ability to produce the right goods and services of the right quality, at the right price, at the right time. It means meeting customers’ needs more efficiently than other firms.”
Theоreticalaspectsоfcоmpetitiveadvantage Indicatоrs of competitiveness : ↙↓↘ technical economic regulatory. Competitiveness factors include : 1. Novelty product level. 2. Factors of social norms. 3. Additional factors
General characteristics KyivChampagneFactоry "Stоlychny"PLC • Activity of the company is the production of wines (including sparkling wine), soft drinks, production of alcoholic beverages, the production and bottled mineral water, the implementation of all types of trade. • The raw material base of the enterprise is the purchase from initial wineries of Odessa, Kherson, Mykolayiv, Crimea and Moldova.
Competitive advantage of products on the international market • WholesalePrice (an average of $ 7 per bottle ) • Quality (Appropriate to European standards quality of product) • Low costs at the expense of cheap raw materials. • Long-term contracts • Scientific - production activity which helps to improve its own production.
Suggestedwaysоfimprоvingcоmpetitiveness • ToimprovetheproductscompetitivenessofKyivChampagneFactory "Stolychnyy" intheCentralEuropeanmarket, it has beenproposedtostartworkingwithnetwork "TESCO“inBreshov (Slovakia) • Preliminary calculations showed that Kyiv Champagne Factory "Stolychnyy" can export to Slovakia 25 thousand bottles of sparkling wine by reducing the sales on the domestic market. • Deliveryofproduct willbecarriedoutunderthetermsof DDP - Breshov (Slovakia).
Cost-effectivenessoftheproposedmeasures • The income from export will increase by 116.77 thousand hryvnia (or 13.51%) • Increasing in earnings from exports at 23.23%. • Return on the export activities will be 16.6%. • the rate of efficiency exports - 1.17.
