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Case Study By Clive Bonny Commercial feasibility For www.off-grid.net. www.off-grid.net OPPORTUNITY • Successful eco-network with 50,000 visitors • Platform to develop awareness into action • Quality content driven by educated readership Social enterprise growth into B2C and B2B.
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Case Study By Clive Bonny Commercial feasibility For www.off-grid.net
www.off-grid.net OPPORTUNITY • Successful eco-network with 50,000 visitors • Platform to develop awareness into action • Quality content driven by educated readership Social enterprise growth into B2C and B2B
Avenues Explored • Planned activity links to core services • Risk / return and cost / benefits compared • Resourcing for office in Accelerator hub • Market trends in key industry sectors • Network contacts for specialist support
Support over 4 days in 8 weeks • Report most recent market assessments • Review and update business plan • Refer potential network contacts • Regular email, phone, and short meetings • Identify further resource providers • Submit bid for corporate funding
Project Outcomes • Agreed website split for B2C and B2B • Identified construction sector opportunity • Supplied affinity deal toolkit for third parties • Drafted job spec and merchandising guide • Referred specialists to recruit, licence, fund • Redrafted business plan for new market • Shared network contacts and groups
Client’s Impact Assessment • Increase website visitors by 50% to 100,000 • Focus brand on high value products and services • Create 3 new business development jobs • Commercialise full offer within 12 months • “Just a few days external support allowed time in a busy diary to refocus on new opportunities” • Clive Bonny advising www.off-grid.net