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BUSINESS DEVELOPMENT ON ETHICAL FOUNDATIONS

BUSINESS DEVELOPMENT ON ETHICAL FOUNDATIONS. PROF. V. VISWANADHAM. ?. WHY ?. WHAT ?. HOW ?. ?. THINKING, WHILE THINKING, ABOUT THINKING, WILL IMPROVE THE QUALITY OF OUR THINKING & THE QUALITY OF OUR LIFE. UNLESS YOU ARE VERY CLEAR ABOUT YOUR EXISTING THOUGHT PATTERNS

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BUSINESS DEVELOPMENT ON ETHICAL FOUNDATIONS

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  1. BUSINESS DEVELOPMENT ON ETHICAL FOUNDATIONS PROF. V. VISWANADHAM

  2. ? WHY ? WHAT ? HOW ? ?

  3. THINKING, WHILE THINKING, ABOUT THINKING, WILL IMPROVE THE QUALITY OF OUR THINKING & THE QUALITY OF OUR LIFE

  4. UNLESS YOU ARE VERY CLEAR ABOUT YOUR EXISTING THOUGHT PATTERNS AND THE NEED FOR INCREASING THE DESIRABLE POSITIVE THOUGHT PATTERNS YOU CANNOT IMPROVE YOUR POSITIVE ATTITUDE

  5. 1. WHERE ARE WE NOW? 2. WHERE DO WE WANT TO GO? 3. HOW WILL WE GET THERE? THE IMPORTANT QUESTION IS : WITH WHAT VALUES ?

  6. 6 Qs WHAT IS BUSINESS ? WHAT IS BUSINESS DEVELOPMENT ? WHAT ARE ETHICS ? WHAT ARE ETHICAL FOUNDATIONS ? BUSINESS AND ETHICS ~ DO THEY GO TOGETHER ? CAN BUSINESS DEVELOP ON ETHICAL FOUNDATIONS ?

  7. BUSINESS BUSINESS IS ANY ACTIVITY RELATING TO PRODUCTION, BUYING AND SELLING OR EXCHANGING OF GOODS OR SERVICES WITH A PROFIT MOTIVE

  8. BUSINESS • IS REQUIRED TO • GAIN, • RETAIN, • MAINTAIN & • S U S T A I N • CUSTOMERS • ACTIVITY • PROFITS C.A.P.

  9. BUSINESS DEVELOPMENT BUSINESS DEVELOPMENT IMPLIES THAT YOU MUST STRIVE TO SURPASS YOUR OWN PAST PERFORMANCE & FURTHER, WHEN COMPETITION EXISTS ~

  10. COSTSMUST BE REDUCED MARGINSMUST BE WIDENED TOP LINEMUST BE IMPROVED EXISTING CUSTOMERSMUST BE RETAINED NEW CUSTOMERSMUST BE OBTAINED NEW MARKETSMUST BE CONQUERED BOTTOM LINEMUST BE INCREASED GROWTHMUST BE ACCELERATED CREATIVITYMUST BE UNLEASHED INNOVATIONMUST BE ENCOURAGED RESEARCH & DEVELOPMENTMUST BE STRENGTHENED SO THAT SURVIVAL / GROWTH IS ON SOLID FOUNDATIONS & CAN BE REASSURED 11 MUST BEs WHEN COMPETITION EXISTS . . .

  11. COMPETITION COMPELS YOU TO IMPROVE ON YOUR EXISTING COMPETENCIES THROWS A SERIOUS CHALLENGE THE IMPORTANT QUESTION IS : HOW ARE YOU GOING TO FACE THE CHALLENGE & ACHIEVE ? BY FAIR MEANS ? BY UNFAIR MEANS ? OR

  12. EVEN WHEN THERE IS NO COMPETITION or WHEN COMPETITION IS NOT SEVERE . . . HOW ARE YOU DEALING WITH YOUR EXISTING CUSTOMERS ? WHAT ARE YOU DOING TO ATTRACT NEW CUSTOMERS ?

  13. ETHICS ETHICS ARE MORAL BELIEFS AND RULES ABOUT RIGHT ANDWRONG THAT INFLUENCES THE BEHAVIOUR, ATTITUDES AND PHILOSOPHY OF LIFE OF A GROUP OF PEOPLE ETHICS AND VALUES

  14. VALUES Values of a person or group are the moral principles & beliefs that they think are important in life & that they tend to live their lives by such values as guiding principles

  15. CHARACTER • INTEGRITY • OBJECTIVITY • PURSUIT OF TRUTH • CONCENTRATION • PURITY OF [ T+W+A ] • TRUTHFULNESS • PATIENCE • SELF-MASTERY VALUES

  16. COMMITMENT • PUNCTUALITY • EQUALITY • ORDERLINESS • SIMPLICITY • HONESTY • HUMILITY • ABSENCE OF ANGER • CLEANLINESS Etc., VALUES

  17. DHARMA DOING DUTIES & DISCHARGING RESPONSIBILITIES IN A RESPONSIBLE MANNER ENTITLES YOU TO YOUR RIGHTS DHARMA IMPLIES SACRIFICE AND NON-VIOLENCE DHARMA FOR SOCIAL STABILITY SOCIETAL STRENGTH & HUMAN WELFARE TRUTH "IN ACTION" IS DHARMA Aacharinchabadina Satyame Dharmamauthundi

  18. FOUNDATION THE SOLID STRUCTURE WHICH SUPPORTS THE SYSTEM ARE YOU INTERESTED IN STRONG FOUNDATIONS ? OR, YOU WANT TO CONTINUE ON WEAK FOUNDATIONS ?

  19. BUSINESSHAS ITS PRIMARY FOCUS ON PROFITS AND SURVIVAL ETHICSPRIMARILY DEALS WITH WHAT IS RIGHT AND WRONG BUSINESS AND ETHICS ~ DO THEY GO TOGETHER ? HENCE, THE DIFFICULTY IN COMBINING NOTWITHSTANDING THE DIFFICULTY BUSINESS AND ETHICS MUST GO TOGETHER Q

  20. CAN BUSINESS DEVELOP ON ETHICAL FOUNDATIONS ? ? ? ? ? ? WHY NOT ? IN FACT, THERE IS NO OTHER ALTERNATIVE

  21. AS A MATTER OF FACT, EVERYTHING YOU DO WITH EVERYONE EITHER DIRECTLY OR INDIRECTLY . . . IS GOVERNED BY ETHICAL CONSIDERATIONS

  22. THE FACT THAT OTHERS HAVE DONE IT OR DOING IT OR MAY DO IT & HENCE, WE MUST BE THE FIRST TO DO IT . . . COMPARISON COMPETITION COMPETENCIES What is needed: Value-based Competencies Q HOW DO WE GO ABOUT ? DO UNTO OTHERS AS YOU WANT OTHERS TO DO UNTO YOU

  23. THE QUESTION IS . . . HOW YOU MOTIVATE . . . YOURSELF ? YOUR CUSTOMERS ? YOUR EMPLOYEES ? YOUR MANAGERS ? & ALL OTHERS WITH WHOM YOU DEAL ? WITH WHAT VALUES ?

  24. ENDS JUSTIFY THE MEANS ?

  25. AT ANY PRICE ? AT ANY COST ? BY ANY MEANS ? CUT THROAT ? WHAT DOES YOUR CONSCIENCE SAY ?

  26. THANK YOU FOR YOUR PATIENT LISTENING A SMALL REQUEST PLEASE . . . PROF. V. VISWANADHAM 040 - 2722 3383

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