MKT 230 UOP Course Tutorial - uopmkt230dotcom

1. MKT 230 ASH Course Tutorial - mkt230dotcom

2. MKT 230 ASH Course Material • MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 2 Assignment Marketing Plan Exercise • CheckPoint: Marketing Concepts • Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B. • Post your completed Appendix B as an attachment in the Assignments link of the ecampus. MKT 230 Entire Course MKT 230 Week 1 CheckPoint Marketing Concepts

3. MKT 230 ASH Course Material • Discussion Questions • Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization? • Assignment: Marketing Plan Exercise • Review the Marketing Plan Exercise found on p. 136 of the textbook. • Answer questions 1–5 of the Marketing Plan Exercise. • Include two to three outside references to support your answers with research. MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 Assignment Marketing Plan Exercise

4. MKT 230 ASH Course Material • CheckPoint: Market Planning at QOde • Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook. • Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. • CheckPoint: Consumer Decision-Making Process • In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase. MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 3 CheckPoint Consumer Decision Making Process

5. MKT 230 ASH Course Material • Consider a recent purchase that you or a family member has made. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item and list three reasons you purchased that product as opposed to another product. • Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine. • Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. MKT 230 Week 3 DQ 1 and DQ 2 MKT 230 Week 4 Assignment Target Market Strategy Presentation

6. MKT 230 ASH Course Material • CheckPoint: Customer Relationship Management • Review the descriptions of customer relationship management (CRM) characteristics found in Appendix D. • Complete Appendix D by identifying ,tivities that can be classified by each characteristic of a CRM plan: share of customer,lifetime value of a customer, customer equity, or high-value customers. • CheckPoint: New Product development • Read the following: You are working in the product development department of a company that creates house hold products. Your team has come up with an idea for a revolutionary new cleaning product. MKT 230 Week 4 CheckPoint Customer Relationship Management MKT 230 Week 5 CheckPoint New Product Development

7. MKT 230 ASH Course Material • Look around your home or office and select three products you currently use. Briefly describe each product. How would you classify each one? • When responding to your classmates, state if you agree or disagree with their classification and explain why. Do you think their product could be classified differently? If so,explain your reasoning. • In this assignment, you practice using critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personal bias and judgment while investigating the multiple stages of product strategies and life cycle management. MKT 230 Week 5 DQ 1 and DQ 2 MKT 230 Week 6 Assignment Life Cycle Management Analysis

8. MKT 230 ASH Course Material • CheckPoint: Branding Strategies • Select a large company that has created a strong product identity in the market. What branding strategies has the company used to create its product identity? • Provide examples and explain your reasoning in a 200- to 300-word response as an attachment in the Assignments link of the e-campus. • CheckPoint: Integrated Marketing Communication Strategies • The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message. MKT 230 Week 6 CheckPoint Branding Strategies MKT 230 Week 7 CheckPoint Integrated Marketing Communication

9. MKT 230 ASH Course Material • Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to then employee how marketing communication can influence a buyer. • Assignment: Sales Promotion Techniques • Write a 700- to1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques: • Discounts and deals • Increasing industry visibility MKT 230 Week 7 DQ 1 and DQ 2 MKT 230 Week 8 Assignment Sales Promotion Techniques

10. MKT 230 ASH Course Material • CheckPoint: Developing an Advertising campaign • Resource: Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Zy • Listen to the Audio File, Day to Zy, by clicking on the Electronic Reserve Reading link located under Week 8 on the Materials page of your student website. • CheckPoint: Marketing Concepts , • Draft a 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found onp. 532 of Marketing: Real People, Real Choices. Your response should be posted as an attachment in the Assignments link of the e-campus MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity

11. MKT 230 ASH Course Material • Capstone Discussion Question • How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course? • A brief description of the product or service being offered • oAnanalysis of the marketing strategies that will be used for the introduction of the product or service: • Pricing • Promotion • Distribution • Salessupport MKT 230 Week 9 Capstone DQ MKT 230 Week 9 Final Project Marketing Plan Outline

12. MKT 230 ASH Course Material