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Annual Giving: Building the Donor Pyramid

Annual Giving: Building the Donor Pyramid. Helen Harding Director of Annual Giving & Membership. Introduction . What is Annual Giving? Donor Information Management Strategies for Growth Donor Relations Management Role in the Overall Development Plan AAUM Annual Fund Solicitation Calendar

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Annual Giving: Building the Donor Pyramid

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  1. Annual Giving: Building the Donor Pyramid Helen Harding Director of Annual Giving & Membership

  2. Introduction • What is Annual Giving? • Donor Information Management • Strategies for Growth • Donor Relations Management • Role in the Overall Development Plan • AAUM Annual Fund Solicitation Calendar • Open Forum

  3. What is Annual Giving? • Annual Fund is defined as- • Gifts that are renewable • Gifts that are unrestricted • Gifts solicited for current use • Gifts of a certain amount

  4. Methods of AAUM Annual Gifts Solicitations

  5. Donor Information Management • Purpose: Capture Information and retrieve it in usable fashion to- • Maintain communications with donor • Solicit Donations • Stewardship • Analyze the effectiveness of fundraising efforts

  6. Strategies for Growth • Three basic strategies for increasing revenue for annual fund • Increase the gift size of current donors • Increase the number of gifts from current donors • Increase the number of current donors

  7. Strategies for Growth • Stage of Decision-making • Awareness – Prospect knows about the org • Interest- Prospect wants to know more • Affinity- Prospect likes org • Action- Prospect makes donation • Feedback- Prospect gets positive reinforcement that action was correct

  8. Strategies for Growth • Stages of Donor Relationships • Identification • Cultivation • Solicitation • Stewardship

  9. Pyramid of Giving Investment Involvement Identification

  10. AAUM Annual Fund Calendar

  11. Resources

  12. Questions? Helen Harding seminole@umich.edu 734-763-9739

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