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Kapi’olani Community College Art 155 Information Architecture In-class Presentation Week 3A. :: Calendar. :: Example. About Forrester - http://www.forrester.com
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Kapi’olani Community College Art 155 Information Architecture In-class Presentation Week 3A
:: Example • About Forrester - http://www.forrester.com • Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs. • Forrester Research: Web Site Review • http://www.forrester.com/Products/Consulting/WSR • The Forrester Scorecard • Value. Content relevance, freshness, and completeness; ease of purchasing functions. • Navigation. Usability, organization, and clarity; degree to which the site helps users find what they want. • Presentation. Interactivity, personalization, and search engine. • Trust. Contextual help, security, speed, reliability, and recovery from errors.
:: Example • Forrester “Quick Take” test • Are navigation elements easily recognizable at a glance? • Does the site use language that’s easily understood by target users? • Is text legible? • Do menu categories effectively set user expectations? • Are the interface elements consistent? • Does the site provide location cues? • The Full Forrester WSR test • Sneak peek
:: The Process Requirements Analysis Conceptual Design Mock-ups & Prototypes Production Launch • Creative Brief • User Scenarios • Usability Checklist • Client Pitch Document (w/ schedule & budget) • Site Map (existing & proposed) • Feature spec & tech. spec documents
:: Assignment due :: 01.29.07 • Three Detailed User Scenarios • Purpose/Objective: • To clearly define your target audience (users). • To identify user goals and objectives • To identify specific user goals and current site problems for an eventual checklist and rationale for future design decisions • Assignment:Usethe preliminary research that you gathered while writing your creative brief to create three detailed user scenarios. Each user scenario should include the following: • User Profile • Name, age, gender, location, education, family, hobbies, occupation, income, work hours, disabilities, computer & computer skill level, and anything else that you think may be important. • User Goal • Identify exactly what the user wants to achieve from visiting the site. • Site Interaction Episode • A very detailed description of how the user goes about trying to achieve their user goal as stated above. • How does the user look for it? (search, browse, bookmark, etc.) • Does the user find it? (he/she should probably fail, since we are working on a redesign) • What frustrates him or her? • Format:8.5”x11” .doc (Microsoft word document). Post a link to the word document on your class web page before class begins. • Reading:Read chapter 2 of Steve Krug’s Don’t Make Me Think • http://www.sensible.com/chapter.html