1 / 10

Web Editor Meeting

Web Editor Meeting. Landing Pages and Microsites. Microsites.

velma
Download Presentation

Web Editor Meeting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web Editor Meeting Landing Pages and Microsites

  2. Microsites • A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

  3. Examples

  4. Uses • Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.

  5. Uses Program specific info Specific calls to action

  6. Drawbacks • When special-purpose domains for campaign microsites appear, it becomes [...] confusing. At best, people might ignore the microsite domain, keeping themselves safe but making the marketing dollars a waste. At worst, the protection and reputation offered by use of known domains is lost and people end up infected the next time they follow an unknown domain.

  7. Drawbacks Different Branding Does not immediately associate with university.

  8. Landing pages • In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. • Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement

  9. Primary Purpose • Transactional – “Give Now” • Measurement – Where are users coming from and/or what marketing is more effective • Reference – Displaying specific information for specific users

  10. Questions/comments • http://www.uh.edu/web • whherndon@uh.edu • 713-743-8171

More Related