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Part 2. Finding Opportunity (& Relevance) in the New World of Work. Recruiter Indaba 2014 Presentation: Natalie Singer. ATTRACTING & ENGAGING BETTER CANDDATES. KEY TRENDS IN CANDIDATE ATTRACTION. No more Passive vs. Active candidates. Multi-channel. Salesmanship. Predictive HR.
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Part 2 Finding Opportunity (& Relevance) in the New World of Work Recruiter Indaba 2014 Presentation: Natalie Singer
KEY TRENDS IN CANDIDATE ATTRACTION No more Passive vs. Active candidates Multi-channel Salesmanship Predictive HR Mobi-friendly
OPPORTUNITIES • Be easy to do business with • Think like a Marketer • Re-engage candidates • Capitalise on data • Search strategically
“Search with Insight” • not simply “key word” match • understand context • get beyond what is simply written
Strategic Search using Social Media • Biographical Info • Career Progression • Connections • Interests “Following” “Groups” • Endorsements • Participation levels • Quality of discussions • Insight through: • Context • History • Motivation • Interest • Pull levers It should never be about key word matching. Garbage In = Garbage Out
OPPORTUNITIES • Find a niche.... • and then own it! • Build ACTIVE networks • Go beyond surface • Seek to understand • Provide real value through insight
Happy employees are... 2 x less sick 6 x less absent 9 x more loyal 31% more productive 55% more creative
UNLOCK PRODUCTIVITY WITH A HAPPY WORKPLACE Eliminate conflict & complaints culture Lead through evidence-based management Treat everyone like an adult Develop an Entrepreneurial spirit Eliminate outdated bureaucracy
Keep it... KISSS
SIMPLE “easy to explain & implement” SHORT “think time to market” SUSTAINABLE “useable....long-term!” SEXY “interesting / exciting” • Eliminate outdated bureaucracy • Review potentially outdated processes / standards • Embrace new technology
It takes 10 000 hours of focus, conscious knowledge acquisition and practice to attain That equates to 20 hours per week for 10 years! And experience alone does not equate to expertise.
Knowledge Take creative concepts from multiple sources & form new complex ideas Apply general principles to specific concrete situations Judgment of ideas & methods using external info & self-selected ideas to form new rationalisation Recognition of terms, ideals and procedures Separating a complex idea into different parts with understanding of relevant impact Extrapolate info without understanding of full implications Skill Creates new tasks incorporating habitual ones Knows steps required to complete the task Performs task in a fully confident, proficient & habitual manner Use sensory cues to guide actions Capable of modifying actions to account for new problematic situations Demonstrate a readiness to perform the task Performs task in a somewhat confident, proficient & habitual manner
Characteristics: • Confidence • Marketing Ability • High techno-literacy • Influence • Target-driven / Results-oriented • Communication • Listening Skills • Body language reading skills • Ability to build relationships (rapport) • Multi-tasker • Patience • Persuasive • Curiosity • Problem-solver • Ethics & integrity • Emotional maturity • Empathy • Interpretative (insightful) • Adaptable / flexible
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