Unmask the CCM for a Tailor cut Customer Experience

1. Unmask Unmask the the CCM for a Tailor CCM for a Tailor cut cut Customer Experience Customer Experience In today's information age, where information is at our fingertips, brands need to communicate with customers, not just share information about their products or services. Marketing has evolved into many facets to help brands create and share content tailored to their unique interests and requirements. Marketers today need to go beyond simply providing information to engage in two-way conversations through chatbots and other messaging tools. Communication is not a one-way street or a “one size fits all” set of messages. In this era of customer experience (CX), customer communication management (CCM) services allow brands to engage with users in a personalized way and build new business relationships. Data Protection/Compliance Offers New Opportunities Data Protection/Compliance Offers New Opportunities Traditionally, CCM has been a way/solution for transactional communication to share customers' bank statements, bills, and policy documents in print/email format. While this is still one of the main requirements, the opportunities it offers today to communicate effectively and serve customers better are enormous. In particular, when data protection rules and GDPR prohibit the use of generic marketing campaigns on massive databases, the existing customer/prospect base becomes a very important channel to exploit. Bentech Bentech can help you upgrade your OpenText Exstream, StreamServe, Document Presentment, Extended ECM for Content Suite, Content Server, Archive Server, and many more OpenText products. Sharing Data Sharing Data - - Not a GenZ Problem Not a GenZ Problem Generation Z and even millennials (GenY) are used to the digital age, personalized experiences, and real-time access to information in their personal lives; they expect the same level of service/connectivity in enterprise scenarios. Generally, they don't mind sharing their data if it gives them the advantage of a

2. personalized offer/experience with their favorite brands. They also demand anytime, anywhere access to all customer touchpoints. Use the right channels for the right communication Use the right channels for the right communication For brands to succeed, it has become a challenge to engage connected/savvy customers in a more meaningful way and delight them throughout the customer journey while driving brand loyalty. This requires real-time insight into a customer's complex journey to deliver engaging, personalized communications across all touchpoints. Beyond print, email, and SMS communications; brands can now effectively leverage personalized video, chatbot/chat communications, social media, and more for CCM/CX communications.

3. S Self elf- -service service Earlier, self-service was used as a means to cut costs and reduce call volume, among other things. While it serves the purpose anyway, today, it's a requirement both end customers and marketers want. Self-service today has become an essential element of a seamless customer experience. In this case, simply put, it's seen on a different level. 1. Self-service for end users/consumers - so they can access information anytime, anywhere via portal/my account/document library, etc. 2. Self-service capabilities for business users/marketers – customize communications “on the fly” instead of waiting for IT I In n Brief Brief: : It goes without saying - no business can grow without satisfied customers! If it were this easy to sell a product or service, every other brand would thrive in such a competitive market. A positive customer experience is critical to the survival of any organization, and CCM sets the tone for maintaining a consistent brand voice and winning customers, retaining them, and becoming advocates in the digital age. The BEN The BENTECH way: TECH way: Bentech is a leading provider of customer experience solutions utilizing its Customer Engagement Hub (CEH) model. It leverages its partner network, strong consulting and implementation skills, and industry expertise to ensure a personalized, omnichannel, interactive, and automated customer communication experience for its clients. Our solutions help organizations understand their customer’s behavior/needs, stand and communicate effectively throughout the customer journey. Our services include customer experience assessment, legacy modernization, driving omnichannel communications, and fully managed services leveraging the power of automation, artificial intelligence, and the cloud.

4. Benevolence Technologies Benevolence Technologies is helping businesses across industries drive is helping businesses across industries drive extraordinary growth with our agile Digital Experience (DXP) and Customer extraordinary growth with our agile Digital Experience (DXP) and Customer Communication Management (CCM) solutions to enable true digital Communication Management (CCM) solutions to enable true digital transformatio transformation through holistic experiences. n through holistic experiences.