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Faith Evans Fantasia ANGIE STONE KELLY PRICE R&BDIVAS BROWNSTONE ● SISTERHOOD ● SHARING ● SINGING BENFITING DIVASANDWILDFLOWERS.ORG.
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Faith Evans Fantasia ANGIE STONE KELLY PRICE R&BDIVAS BROWNSTONE ● SISTERHOOD ● SHARING ● SINGING BENFITING DIVASANDWILDFLOWERS.ORG
In honor of Womens History Month March 15-17 2013…"DivasandWildflowers.org” in association with cbww.org., BeyondTGame.org & TVOne’s R&B Divas will present “ Loving Me Weekend”… A star studded music, fashion, and lifestyle makeover weekend event starring (ALL NAMES TENTATIVE AND UNCONFIRMED)R&B Divas, Faith Evans, Fantasia, Kelly Price, Angie Stone, and Latocha Scott - Honoring women in the Atlanta community who have overcome obstacles and adversity and deserve to be recognized. This empowering live musical weekend event will feature singing, sharing and saluting sisterhood; as the hottest names in entertainment come together in support of DivasandWildflowers.org, The Center For Black Women’s Wellness and Beyond The Game. This fabulous weekend event will also feature Makeovers and Reveals, Fashion Show by Curvato & Bwildflower, Stand Up/Sketch Comedy, Health&Wellness Panel Discussions, and Special Surprise Celebrity Guests host in select markets. Proceeds from the D&WLL Tour will benefit “DivasandWildflowers.org” cbww.org & Beyondtgame.org THEPURPOSE “Divas & Wildflowers”
Sponsors will have a unique marketing opportunity to present their brand to an upscale, middle to upper income diverse audience An immediate reach of approximately 500 to 1K targeted consumers at each venue and 900k + TVONE Viewing audience On-Going brand penetration into the home and families of consumers TVONE R&B DIVAS BROADCAST Brand association with a very positive and empowering buy yet entertaining event while raising funds for a worth cause. Product placement opportunities will be available for primary sponsors. “Divas & Wildflowers" THE OPPORTUNITY
“The Sisterhood”In preparation for this milestone Concert Event, the women of the “Divas & Wildflowers “will share the bond of Sisterhood as they rehearse and prepare for this spectacular movement Cameras from TV One’s Hit Series R&B Divas will capture all the precious moments as the biggest female artists in entertainment reunite for this special cause. Viewers will watch as the women work together in harmony to polish and perfect this incredible show. “Divas & Wildflowers" THE EVENTS
“The Sharing”The women of the “ D&WLL”will participate in pre concert “Wellness” events in each market. “Wellness Makeover” events include the following: • Women’s Wellness Makeover & Panel to include: • Free Health Screenings • Health and Fitness Tips • Love and Relationships • Spirituality and Faith • Employment Opportunities • Head to Toe Makeover • Women’s Health Expo with Free Health Screenings: • Cholesterol • Blood sugar • Blood pressure • Mammograms “Divas & Wildflowers" THE EVENTS
“The Show”The highlight of this empowering movement is the ‘Concert /Fashion/Music’ Event which will feature live musical performances, a fashion show, comedy, and health & beauty. The women of The "Divas & Wildflowers” Weekend will also share ONE goal.. To Unite, Uplift , and raise money to empower women globally through their gift of Sisterhood…Sharing…and Singing “Divas & Wildflowers" THE EVENTS
Biggest Names In Music and Entertainment • Partnerships with R&B Radio Stations In Market • Pay Per View/TVONE Broadcast R&B Divas • Dedicated Website • www.”DivasandWildflowers.org".org • Digital Marketing Advertising • Social Networking and Blog Sites • National Media Exposure • Alliances with Women’s Organizations THE CRITICAL SUCCESS FACTORS “Divas & Wildflowers"
“Divas & Wildflowers" TARGETED SPONSORS
“Divas & Wildflowers" TARGETED SPONSORS
The Producers and Creators take the position that a multifaceted promotion, publicity and marketing campaign is the best approach to enhance and assure success in the staging and presentation of this unique and Life changing event. DivasandWIldflowers.org believe this event will attract an estimated 250,000 consumers with a focus on key decision makers, mover & shakers. PRODUCERS PLAN “Divas & Wildflowers"
Our suggested multifaceted campaign would address itself in the following areas: • Advertising and promotion tie-in with flagship urban radio stations for artist’ interviews, media buys, trade offs, promotional drops, contest, etc. • Title sponsorship support will coincide with 100,000 promotional flyers/announcements distributed nationally as the official event guide • Online and “Street” promotional team s will “blanket” each market with posters and flyers • Sponsor Point Of Sale material will be displayed at venue at prime locations • Sponsor logo will be placed on all marketing and printed materials promoting the event • Extensive print, PR and radio media campaign will focus on sponsor’s philanthropic efforts on behalf of women participating. MARKETING PLAN “Divas & Wildflowers"
PACKAGES LEVEL ONE - $10,000-20,000 SPONSORSHIP OPPORTUNITIES “Divas & Wildflowers" LEVEL TWO - $20,000-40,000 LEVEL THREE - $50,000 +
PACKAGES LEVEL ONE SPONSORSHIP OPPORTUNITIES “Divas & Wildflowers" • Brochures and product placement in gift bags for attendees • Promotional tickets to the event & Photo Opps
PACKAGES LEVEL TWO • Product placement and brochures in gift bags for each attendee • Signage on diva promotional materials • Mentions in E-blast to Online Networks • Link on the Event website • Promotional tickets to the event • At least one celebrity appearance Meet & Greet before event SPONSORSHIP OPPORTUNITIES “Divas & Wildflowers"
PACKAGES LEVEL THREE • Brochures and product placement in gift bags for attendees • Product placement and brochures in gift bags for each • attendee • Signage on "Divas & Wildflowers” promotional materials • Mentions in E-blast to our Alumni and Online Networks • Link on the Event Website • Celebrity appearance at your location • Sponsorship of one workshop • Promotional tickets to the event • Company 30 sec. commercial will be aired before the • performance SPONSORSHIP OPPORTUNITIES “Divas & Wildflowers"
“Divas & Wildflowers” World Tour SISTERHOOD…SHARING…SINGING THANK YOU! Contact Information: Concept Summary Nicci Gilbert www.curvatolifestyle.com niccigilbert@gmail.com 404-348-6657
Mission Statement“ DivasandWildflowers.org” The DivasandWildflowers.org (D&W) was created to help encourage and inspire positive communication & relationships between women struggling with addiction, depression, hardships and adversity in life along with the women in their lives who support them in their struggle. Founder of DivasandWildflowers.org Brandylynn is an up and coming TV Starlet co - starring in the TVONE hit series R&B DIVAS. Brandylynn, a self proclaimed “Wildflower”, is the daughter of R&B Divas Creator and Executive Producer Nicci Gilbert- Daniels and she has experienced her own personal struggles with identity, low self-esteem, and abandonment. Brandy’s Wildflower Mantra is “We are Wildflowers. We can adapt, grow, flourish and be beautiful in any environment. ” Nicci (The Diva) and Brandylynn (The Wildflower) love to bond, share stories & heal during “ Mother-Daughter Getaways” Together they believe that by offering women in crisis simple alternatives such as weekend getaways, makeovers, moments to breathe and share Sisterhood and reveal their “ Inner Diva” … they can help improve self-esteem and self image all while providing a platform for sharing and emotional healing.