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EMA

EMA. IT Arch Meeting, 5/2010. EMA’s History. Pitched 10/2008(!) as lightweight split testing Received positive interest from all verticals except Redball Designed several components, couple of which were built Shelved Q109, resources diverted to Graffiti. EMA Today.

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EMA

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  1. EMA IT Arch Meeting, 5/2010

  2. EMA’s History • Pitched 10/2008(!) as lightweight split testing • Received positive interest from all verticals except Redball • Designed several components, couple of which were built • Shelved Q109, resources diverted to Graffiti

  3. EMA Today • Support running tests for customers that can do the site side instrumentation • Use DW/Redball tracking fields • Supported 5 tests over the last year • Have interest from sites that can’t handle site side (Findarticles, Gamespot)

  4. EMA Components DW DW Tracking Convention TES (server) Client Lib (js) EVA (reporting) TMI (Tools)

  5. 40% development done

  6. EVA • Runs significance test on tracked DW data • Requires manual setup • Needs tie-in to user tools (TMI)

  7. TES • Prototyped using POME (Rubics’ Python stack) • Takes affiliate_id, test_id • Decides • Whether the user is in the test • Which variant user should see • Returns payload based on test variant

  8. TMI and Client • No significant development for either component • Bulk of development is here • Also, a couple outstanding design issues: • Automatic set up/tear down for tests (SQL generation, etc.) • DW Cookie synchronization

  9. Deployment • Finish TMI and Client • Solve remaining design/integ issues • Documentation • Pilot partner (FA?)

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