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Media. Advertising . My Expectations. QUESTION EVERYTHING I SAY …well, not everything…but you know what I mean…I hope… Listen while the teacher is talking Listen while other students are talking Put up your hand if you would like to speak Be reliable Respect others at all times
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Media Advertising
My Expectations • QUESTION EVERYTHING I SAY …well, not everything…but you know what I mean…I hope… • Listen while the teacher is talking • Listen while other students are talking • Put up your hand if you would like to speak • Be reliable • Respect others at all times • Use appropriate language
Media • What we’ve covered… • That we are influenced by the media • That we have to question if we trust media sources • That we make the media Did you know you burn more calories sleeping than watching TV
What you wanted to learn more about • Jobs in the media… • http://www.bbc.co.uk/news/in-pictures-12997126 • Propaganda and how the public can be manipulated by the media… • http://en.wikipedia.org/wiki/Media_manipulation
Advertising • What does Advertising mean to you? • Sales? • Branding?
Charity? • Charities use advertising in the same way businesses do…..
Sometimes advertising isn’t about the ££££££ • It’s about changing the way we think…
If we are the media.. • Then we have the power to make changes • • We can represent the world around us in a million different ways… let’s make them positive…. • You are the next generation…
Advertising Challenge • How can we reverse others perceptions? • Your Enterprise Project… • You are going to change people perceptions of The City of Leicester College • You’ll be making a school prospectus • All of the entries will be judged, and the best Year 9 entry will win.
The City of Leicester College • What are the negatives and the positives about our school? • What media channels do you wish to use? • Facebook? Twitter • Video? • PP Presentation film? • Blogs? • A mixture of all? Did you know that the first MTV video played was 'Video killed the radio star' by the Buggles
Taking control of media…. • Create a media campaign project on how you can change perceptions about TCOLC • During the break, you are to create a plan of what you want to do. • With your plan, create a 200-500 word report on why you think parents should send their children to TCOLC…and why you think other young people should come here.
Learning Objectives • Have we met….. • To what extent….