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CS453 Homework 1 Summer 2009

CS453 Homework 1 Summer 2009. E-commerce Company Case Study. E-Commerce Case Study. Works individually or in teams of 2 Pick an e-commerce enterprise that embodies novelty and innovation and consumer acceptance

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CS453 Homework 1 Summer 2009

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  1. CS453 Homework 1Summer 2009 E-commerce Company Case Study

  2. E-Commerce Case Study • Works individually or in teams of 2 • Pick an e-commerce enterprise that embodies novelty and innovation and consumer acceptance • Send a list of 3-10 choices to horton@cs.virginia.edu to get your choice approved; first come first served • Subject line: CS453 HW1 topic • Become the domain expert on your topic • Develop a 20 slide (minimum) PPT presentation using the notes feature to annotate every slide • When I read your slides, it should be just like you are talking to me (I want to know everything you know) • The very best efforts will be offered the opportunity to present in class for extra credit • Assigned today, due by 8pm Mon., July 13 • What should your slides cover?

  3. Possible Outline • Identify the venture • What was the need? (pain in the market) The response to the need? • How was the venture formalized? (e.g., corporation, non-profit) • Who are the founders? • When did they start? • What do they do? One slide—crisp and clear statement. • What do they do? More details. • Can you say something about the “value chain”? • Something about SWOT-analysis types of issues? • Screen shots (or live demo in class) • What was their innovation? • Who is the target audience? Who is the customer? • How do they market to that target audience? Their marketing strategy? • What internet strategy(ies) do they follow? • Measures of success (e.g., stock price, page hits, publicity, awards) • Opinion: what is its viability? • Opinion: what do you think they could do to improve? what does the site do best? worst? How could it be improved? • References (minimum 5); use [x] in slides and notes

  4. Your Suggestions on this?

  5. Samples on Website • (Somewhat dated but there you are.) • Audible.com • DoubleClick.com • iTunes.com • MySimon.com • Yahoo.com

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