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Creative Links – the unfolding story

Creative Links – the unfolding story. A Pioneering Approach to transnational collaboration and arts/business links in the north east and Sweden 2007…. The art of conversation. Diplomatic relationships Early influencers Bilateral research

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Creative Links – the unfolding story

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  1. Creative Links – the unfolding story A Pioneering Approach to transnational collaboration and arts/business links in the north east and Sweden 2007…

  2. The art of conversation • Diplomatic relationships • Early influencers • Bilateral research • Appetite for region to region collaboration led by culture • Signature of Commitment to Collaborate June 2012 • Organic development of three streams – leverage £2,439,000 • Bilateral cultural/creative industries partnerships (current contracts £1.6m) • Resilience – catalysing connections with business (current value £220,000) • Cultural tourism - £619,400 (NGI impact model values)

  3. The beginning • Not a formal European programme • Not a strategic alliance • Not a twinning arrangement • Not forced by economic imperative • INSTEAD • Influencer led • Underpinned by a small hub of cultural/educational pioneers • Born out of common appreciation of the value of culture/creativity

  4. The middle – definition of activity • Exchange of cultural and artistic best-practice • Knowledge and skills transfer • Commissions, joint-ventures • Building the network – inward and outward visits and UKTI trade missions • Extending the boundaries/network porosity • From arts/culture and creative industries to education and training the environment and sustainability and identification of new European programme partners

  5. Now • Cultural / Creative industries involved growing but include ISIS Arts, The Forge, Northern Stage, New Writing North, TSF, Wide-eyed, The Sage Gateshead, Generator, Berwick Film Festival, Third Productions, TWAM, ACE • Higher/Further Educational projects include: Sunderland/Chalmers;Tyne Met College;Gateshead College; Northumbria University • Local Authorities/business winning involved includes: Durham; Newcastle; Sunderland; NELEP; NGI • Private sector involvement includes: Constructing Excellence North East; UK Land Estates; SCA; Handelbanken; Tillsammans network; Narec

  6. Next Steps • Network Development – January visit planned to Sweden • Achievement of sustainable model • Become a central player in NELEP/ACE/Cultural Partnerships programme delivery • Build UK Launchpad brand and activity ”The trip to the Northeast was very well planned and structured and we are looking forward to doing business in the region within a short time” Grace Organic AB

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