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Marketers can deeply know about their target audience by connecting up first-party intent data and analytics with AI and machine learning, and at the same time they have to optimize their campaigns and bring out measurable results. <br><br>However, it means that for one to fully exploit the power behind first party intent data it is important to invest in data cleansing and enrichment tools as well as processes. Clean data is what enable you to get reliable insights and also make informed decisions.
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