Mastering Account-Based Marketing- A Deep Dive into Essential Technologies
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One of the advancements in the business-to-business (B2B) marketing market is Account-Based Marketing (ABM) that is seen to be disruptive. This marketing approach moves away from wide-ranging and generic campaigns to a customized one targeting high-value accounts. Such an approach not only improves involvement but also increases return on investment by focusing the marketing efforts where they are most likely to succeed. Any ABM strategyu2019s foundation is an effective Customer Relationship Management (CRM) system.
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Mastering Account-Based Marketing- A Deep Dive into Essential Technologies
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