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Homepage Deconstructed

Homepage Deconstructed. Gabriel Spitz. Objective of Today’s lecture. Demonstrate the User Perspective within the Business Goals. What is a Homepage. Sign post Indicates the “direction” the website will take me in First impression Is it a serious site, is it a fun site… Gateway to a site

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Homepage Deconstructed

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  1. Homepage Deconstructed Gabriel Spitz

  2. Objective of Today’s lecture • Demonstrate the User Perspective within the Business Goals

  3. What is a Homepage • Sign post • Indicates the “direction” the website will take me in • First impression • Is it a serious site, is it a fun site… • Gateway to a site • Provides links to different sections of the site

  4. Homepage is like the rest area along the Internet Highway; You can zip through it or Stop and enjoy the facility

  5. Effective Homepages are designed from a user perspective

  6. Visitors Types & Questions/Needs New user Returning user Accidental user What do you do/ have I just want to do it Where am I Do I trust you Show me the latest Should I stick around Let me contact you Help me decide Is this the correct site How Do I… - Help

  7. Role of the Homepage Effective Homepages Inform Promote Impress • In order to get the user to: • Stay on the site • Explore its content • Buy or use its services

  8. Great Homepage Design Jessica Meher, (2013) HubSpot • Is Informative – tells the visitor • What is the site/tool about • What can the visitor do on the site with the tool • What can the site/tool do for the visitor • Resonate with target audience • Narrowly focused • Speaks the language of visitorsof interest • Has Compelling value-proposition • Convince the user to stick around

  9. Great Homepage Design • Is Usable • Easy to navigate • No interruptions • Mobile optimized • Has Clear Primary and secondary Call-to-action (CTA) • Free Trial, Schedule a demo, Buy now, learn more • We want the user to dig deeper into the website and move them further down the Purchas-funnel • Reflect current needs, problems, and questions of visitors

  10. Great Homepage Design • Is Good design • Use of layout • Call-To-Action placement • Use of whitespace • Colors • Fonts • Etc.

  11. Simple design with strong headline • Feels secure, but easy to use • Good CTA-Free! Get Started • Clear supporting image

  12. Simple and effective headline - Remember Everything • Arranged into 3 clear benefits that jump out because of the rich green background • Eye path leads us to the CTA – “Get Evernote, its free”

  13. Great headline • Placement of customers at the center • Sign-up form directly on the homepage

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