Optibrand Ltda LLC Fort Collins, Colorado

1. Optibrand Ltda LLCFort Collins, Colorado Lider mundial na tecnologia da rastreabilidade.

2. Ocular Vascular Pattern 36 days 146 days 191 days 391 days

3. Optibrand • Optibrand is a joint effort between Colorado State University and private industry. The company was founded in 1998 • Optibrand was successfully launched in 2004 in both USA and Europe • Commercial discussions are ongoing in Canada, Mexico, Argentina, Paraguay, United Kingdom, Germany, Italy, Switzerland, France, Israel, Australia, New Zealand and South Africa

4. OB Core Technology: The Retinal Vascular Pattern • Unique to every animal • Each eye is different • Does not change from birth to hours after death • Can not be altered, lost or changed • Link to GPS time, date & location data to provide secure traceability

6. Advantages of Optibrand • Automated data collection. • Integrated GPS technology. • Device works under field and plant conditions. • Encryption and tamper proof features. • Open database allows easy interface. • Flexibility for all identification systems.

7. Branding Tattoo Ear Tags Bar-code RFID Bolus DNA Nose Prints Retinal Image OptiReaderCurrent ID Alternatives

8. Optibrand Market Strengths: • Biometric identification allows auditing. • Evidence is admissible in legal disputes. • Highest standard available for identification. • Low cost data collection. • Marketing value of the secure traceability • Flexibility – like age determination • Individual animal identification

9. The OptiAge™ Process • OptiReader™ Device captures and encrypts • GPS coordinates • Time and date • Retinal scan of animal • Digital image of dentition. • Visual individual animal identification.

10. Frequently Asked Questions • Does it take long to take an image? • A trained operator can take an image every 10 - 15 seconds. • Does the animal need to be restrained? • Yes, a typical chute or calf cradle is all that is required. • Does the light create problems or damage the eye? • No the light intensity is low enough that it does not create a problem. • Does the OptiReader work on slaughtered animals? • The OptiReader works on dead cattle for up to 6 hours after slaughter

11. Frequently Asked Questions • Who keeps the data in the Optibrand system? • Our system was designed with flexibility. Typically, the customer keeps the data and we hold the decryption keys. • How much does the machine cost? • We sell the machine at cost – currently around $2,000. • How does Optibrand make money? • We charge a transaction fee. Typically, we charge once per owner. Swift pays US$0.90 per head.

13. Opportunities in Brazil • Border Control • All imported animals could be tagged and/or branded and optically scanned. • Could require scanning annually or just at each movement. • Could scan at the plant to confirm the destination of the beef.

14. Opportunities in Brazil • Pre-harvest traceability: • Source verified cattle programs • Fully integrate from farm to facility • Secure data auditable & verifiable by third party • Digitally based information transfer • Secure web enabled data transfer based • Cross-platform compatible • Sisbov compatibility

15. Opportunities in Brazil • Post-harvest traceability: • Record individual animal ID • Universal data capture capabilities • Electronic identification (EID) • Optical identification (Retinal Imaging) • Bar-coded tags • Physical identification with electronic conversion (Nose print technology or digital pictures) • Secure data auditable and verifiable by third party • Digitally based information transfer • Secure web enabled data transfer based

16. Download Data from Web 508 Visual ID Carcass Bar Code System Optibrand™ Plant Data Capture Upload Data from Media Optibrandtm Data Storage Customer Data Storage Optibrandtm System Digital Image

17. Generating Value from Individual Carcass ID Customer Producer Product Flow • Kill Floor • Increased Yields • Improved Raw Material • New Revenue Streams • Better P&S documentation • Strengthen HAACP Plan • Chill/Hot Cooler • Energy savings • Pre-fab planning • Sort Cooler • Actual carcass inventory • Carcass sequencing • Process verification •  Lot variability Customization capability • More carcass data for producers • Improved Traceability • Strengthen HAACP Plan • Yield by breed and producer • Fabrication • Yield Gains • Cost Improvements • Product/Process Optimization • Improved Traceability • Strengthen HAACP Plan • Individual Carcass Data • Rib eye area • Preliminary Yield Grade • Final Yield Grade • Quality Grade • Muscle score • Carcass location in cooler • Chilled Weight • Frame score • Individual Carcass Data • Carcass Shrink • Time of Fabrication • Individual Carcass Data • Carcass inventory • Preliminary Sort • Carcass sequencing • Hot Weight • Individual Animal Data • Any Animal Identifier • Photo Attributes • Carcass ID • Rail-out trim loss • Gut punctures • Dentition Status • Offal condemnation • Bruising Producer Plant Data Flow

18. Opportunities in Brazil • Track individual animal within the plant • Decrease lot size • Increase export volume potential • Decrease manual entry errors • Increase yield and decrease cost through better utilization • Track other management practices.

19. Optibrand Goals • Lead the world in animal identification technology. • Provide a data collection device complete with biometric identity linked to GPS. • Ensure secure, permanent, and automated traceability. • Add and protect market value. We look forward to working in Brazil!