SEO Training

1. SEO Training By – Shashannk Gupta +91-9821046390 info@webseoservices.in www.webseoservices.in Web SEO Services www.webseoservices.in

2. Importance of SEO • 85%* of all Web site traffic originate from a search engine. • SEO is 6 times more effective than a banner ad • SEO Delivers qualified leads • 55% of online purchases are made on sites found through search engine listings • Top 30 results receive over 90% of search traffic. • 28% of Google searches are for a "product/service name", 9% are for a "brand name" and 5% are searches for a "company name". www.webseoservices.in

3. Importance of SEO www.webseoservices.in

4. Web Search is Popular www.webseoservices.in

5. In Dec 2009, an Est. 1.8 Billion people used the Internet ( 180 Crores ) www.webseoservices.in

6. Global Browser Market share www.webseoservices.in

7. Internet vs. Search Use On a typical day, how many Internet users also use search engines? • In 2002, 33% used search engines • In 2009, 58% used search engines • Search is growing faster than other activities on the web, quickly outpacing other information gathering sources. Total World: Age 15+, Home and Work Locations excluding traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Source: comScore qSearch 2.0. www.webseoservices.in

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10. Searches By Query Length www.webseoservices.in

11. No of keywords Used in Search www.webseoservices.in

12. Searches by Category www.webseoservices.in

13. Click through rate by Search engine result page www.webseoservices.in

14. Visibility on Google www.webseoservices.in

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16. What is SEO? www.webseoservices.in www.webseoservices.in

17. What is SEO? SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines www.webseoservices.in

18. What is SEO? How do organic search listings work? A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index Based on this data, the SE then indexes the pages and ranksthe websites Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos www.webseoservices.in www.webseoservices.in

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20. What is SEO? www.webseoservices.in www.webseoservices.in

21. SEO & PPC www.webseoservices.in

22. SEO & PPC www.webseoservices.in

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24. SEO Process Combination On Page Factors Off Page Factors www.webseoservices.in

25. SEO Research & Analysis • Market Research • Keyword Research and Analysis • Keyword opportunity • Competitors Website Analysis www.webseoservices.in

26. SEO Process • Analyze • Implement • Track Step 4 Tracking Step 3 Off Page Optimization / Link Building Step 2 Repeat On Page Optimization Step 1 www.webseoservices.in

27. Domain Names & Suggestions Unique Non-Spammy Content Layout & Design Outbound Links Title Tags Internal Link Building On page Factors Heading, Bold Text Navigation Coding Description Tags HTML or CSS Validation Alt Tags / Anchor Text Keyword Proximity & Body Text & Keyword Density XML site map creation www.webseoservices.in

28. On page Factors Page <Title> Tags • What it Does • The text placed in the title tag (between the <TITLE> and </TITLE> portions) will appear in the title bar of someone's browser when they view the web page • Viewed by the experts in SEO as one of the most important factors in on-site SEO. • Each page should have unique title, using a keyword or keyword phrase to describe what the page is about • Search Engines will display up to 65 Characters of the Title Tag 28 www.webseoservices.in

29. On page Factors Page <Title> Tags Where Page Title Tags Are Found (Source Code and Website): 29 www.webseoservices.in

30. On page Factors Meta-Page Descriptions • What it Does • A Meta-Page Description is a short blurb with targeted keywords and phrases that will entice users to click through to the website when it displays in the search engine results pages (SERPs). • Viewed by the experts in SEO as one of the most important factors in on-site SEO. • The information in these tags can influence how search engines rank your site for relevance. • The description that is written will show up in search engine listings on Google and should not be more than 165 Characters. 30 30 www.webseoservices.in

31. On page Factors Meta-Page Descriptions Where Meta-Descriptions Are Found (Search Engines and Source Code): 31 www.webseoservices.in

32. On page Factors Meta-Page Keywords Where Meta-Page Keywords Are Found (Source Code): 32 www.webseoservices.in

33. On page Factors Alt-Tags on Images • What it Does • The Alt-Tag is an attribute of a HTML tag that provides alternative text when non-textual elements, typically images, cannot be displayed • Though not exclusively agreed upon by SEO experts, many believe this can be the difference between ranking in the Top 10 of results and being in the Top 20 or 30. 33 33 33 33 www.webseoservices.in

34. On page Factors Alt-Tags on Images Where Alt-Tags Are Found ( Website and Source Code): 34 www.webseoservices.in

35. On page Factors On-Page Website Content • Why it is Important • Search Engines, as we have discussed previously, rank websites for importance and relevance in relation to given keywords and phrases. They do this by assessing not only the meta-data but also through HTML content on the website. • Content should be in plain text, not in images, or written out with JavaScript, or embedded in Flash • There is a phrase that is used in the SEO community, “Content is King 35 35 35 35 35 www.webseoservices.in

36. On page Factors On-Page Website Content Duplicate Content on the Website Having duplicate content, whether intra-site or “scraping” it from other sources on the internet, may cause search engines to “penalize” the website. Penalize is a relative term; search engines won’t black list you, but it will certainly effect your website rankings. 36 www.webseoservices.in

37. On page Factors Canonical URL and Canonical Tag Duplicate Content on the Website <link rel="canonical" href="http://www.example.com" /> Remember it is placed in the HTML headers in order to notify the search engines about thebest URL for the particular page. Using the canonical in your pages is something very useful and it can help you reduce drastically the amount of duplicate content within your site. Additionally it is a great way to pass the link juice that is lost to the duplicates back to the canonical pages and this tag will tell Google the official and correct page for index and will avoid duplicate content problem. 37 www.webseoservices.in

38. On page Factors XML Sitemaps • XML Sitemap: What it Does • Google defines a sitemap in the following way: A sitemap is an XML file that lists URLs for a site, along with additional information about each URL. Sitemaps give Google and other search engines important information about your website including: • A complete list of all URLs on your site, including URLs that may not be discoverable by Google's normal crawling process (for example, non-text pages or URLs containing several parameters.) • How often the pages on your site change. For example, you might update your product page daily, but update your About Me page only once every few months • The date each page was last modified • The relative importance of pages on your site • Sitemaps allow spiders/Bots to index a site quicker and in a more efficient manner • PLEASE NOTE:submitting a sitemap, does not guarantee that these pages will be crawled or indexed. The sitemap will only tell search engines that these URLs exist on the website. 38 www.webseoservices.in

39. On page Factors HTML Sitemaps • HTML Sitemap: What is Does • In conjunction with XML sitemaps, websites should also contain sitemaps. The sitemap page is simply a directory page which lists, in HTML form, all the pages on a website in an organized fashion. • HTML Sitemaps are particularly useful to search engines, in that a sitemap page will provide excellent internal link structure and anchor text. (This topic will be covered more fully below) 39 www.webseoservices.in

40. On page Factors Internal Anchor Text • What it is and What it Does • Internal linking structure is a pattern used to link one page to another. Links can be found in the navigation or in the body text. Refers to the number and importance of internal links pointing to the target page(s) • It is a good idea to use two or three words as the anchor text (the text used to link to another page). This not only makes it clear what the following page is about, but also adds some weight with the search engines • This is ranked as being one of the most important factors by Top SEO players 40 www.webseoservices.in

41. On page Factors Internal Anchor Text • Example : • Un-Optimized Internal Anchor Text: • It's your home or project, so choose your windows and doors carefully. Select the options that meet your needs. Then sit back and enjoy the view. You'll clearly see the difference quality makes. • Each internal link is not using optimized anchor text, attempting to be relevant for too many words, lessening the temporal relevance search engines would apply. • Optimized Internal Anchor Text: • It's your home or project, so choose your windows and doorscarefully. Select the options that meet your needs. Then sit back, enjoy the view, and see the difference quality makes. 41 www.webseoservices.in

42. On page Factors Clean URLs • The “Clean” URL • A shorter, more meaningful identifier in-line with the content or function of the page. In essence, a short but meaningful URL that users can remember and type with ease. A URL that hides the “wiring” of the site, making it more difficult for security penetrations, and a URL which is more Search Engine friendly. • Things That Can Be Done to Create Clean URLs: • A Clean URL will be descriptive and concise. It will let the user, and the search engines, know exactly what they can expect to see on the page. These URLs should contain page keywords as well. • 2. Simple cleaning usually remaps the ?, &, and + symbols in a URL to more readily typeable characters. 42 www.webseoservices.in

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44.  Black Hat SEO Techniques • Hidden Content - this content will not be visible to the end user of the site but visible to Search engine • Meta Keyword Stuffing – Putting too many keywords • Keyword stuffing –Keyword stuff but adding several tags or let your users do the dirty work via UGC (User Generated Content) • Doorway or Gateway Pages - Doorway or Gateway pages are pages designed for search engines and not for the end user • Link Farming – Getting links from many unrelevant websites which has low on credibility. • Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability www.webseoservices.in

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46. Forum creation and commenting Submitting the URL of your website to search engines. RSS Feed submissions Submission to relevant web directories. Social Bookmarking Off page Factors Online press releases News Commenting Article submission Link Exchange Blog posting and commenting Via Competition Analysis www.webseoservices.in

47. Off - page Factors Link Building What it is and What it Does A Link Building Campaign is to build keyword-rich, quality external links from third-party sites that will increase the relevancy of your site for the main keyword phrases assigned to targeted pages. 47 www.webseoservices.in

48. Off - page Factors Link Building • Two Important Factors when Link Building: • Where does the linking page rank for the term/phrase you want to rank for?If the page is ranking #1 at Google for "sliced bread" and you want to be #1 at Google for "sliced bread”. That's the #1 most valuable link you can get. The larger quantity of higher ranked, quality websites the website we are looking at has the better. • What is the relevance of the linking page/site to your target page? Answering this question requires you to think critically about the visitors to both the potential linking page and the domain. If the relationship of subject matter is high, the link will provide more semantic and topic specific value. • Note: Link building through low quality/Spam Sites (a.k.a. Link Pharms) can have a negative effect on search engine results and can result in being “black listed” from Google and other search engines. Therefore, the goal is to get external links on high quality sites. 48 www.webseoservices.in www.webseoservices.in

49. Off - page Factors Directory Submissions • What it is • Link Directories such as DMOZ, Yahoo! Directories, Look Smart, and Business.com are ways of building solid backlinks. • Directories can be free to submit to or have annual fees associated with being listed. Free directories often take months for approval and to be listed; paid directories will list within a week or two. • Link title and description variation are a necessity when submitting to online directories. These varied descriptions and titles will “fool” the search engine that a single source is submitting the website, and hence look more natural to the search engines. No less than three variations of each should be created for a website. 49 www.webseoservices.in

50. Off - page Factors Directory Submissions • A NOTE OF CAUTION:while directory submissions are useful in building backlinks and trust to a given website, over-submitting a website to hundreds of directories without link title and description variation is likely to hinder a website’s organic ranking and trustworthiness in the eyes of the search engine. 50 www.webseoservices.in www.webseoservices.in