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iTi TROPICALS

iTi TROPICALS. SOCIAL MEDIA ANALYSIS. iTi TROPICALS FACEBOOK. :. MONTHLY. LIKES:. 7. 10. IMPRESSIONS. :. PEOPLE. 0. TALKING ABOUT. :. POSTS. 0.65. PER DAY. COVER PHOTO?. No. CUSTOM AVATAR?. No. CUSTOM URL?. Yes. iTi TROPICALS FACEBOOK.

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iTi TROPICALS

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  1. iTi TROPICALS SOCIAL MEDIA ANALYSIS

  2. iTi TROPICALS FACEBOOK : MONTHLY LIKES: 7 10 IMPRESSIONS : PEOPLE 0 TALKING ABOUT : POSTS 0.65 PER DAY COVER PHOTO? No CUSTOM AVATAR? No CUSTOM URL? Yes

  3. iTi TROPICALS FACEBOOK • The content on iTi’s Facebook page is automated, and lacks an interactive component. • Facebook’s new Timeline format needs to be optimized, including a custom cover photo. • There is no pattern to postings on the iTi Facebook page, with many spurts of activity, lacking consistency. • No connections with relative industry peers or clients.

  4. iTI TROPICALS TWITTER : MONTHLY FOLLOWERS: 104 3,478 IMPRESSIONS : MENTIONS 0 PER DAY : TWEETS 1.035 PER DAY BACKGROUND? Yes CUSTOM AVATAR? No SYNCED TO FB? No

  5. iTI TROPICALS TWITTER • In the past 90 days, iTi has received: • 86 retweets • 19 mentions • These retweets and mentions help boost the impressions iTi receives via Twitter. However, most of these Retweets are from other iTi accounts • There are many iTi accounts on Twitter, all of which can be used to drive awareness and conversation within the industry. • Content is automated and lacks interactivity or quality commentary. • A Klout score of 26 shows iTi has a quality network of followers developed, but is lacking execution of a clear strategy. • Hashtags should be used to optimize content and participate in industry conversations.

  6. iTI TROPICALS YOUTUBE VIDEOS: 6 BACKGROUND? No VIDEO VIEWS: 2,831 CUSTOM AVATAR? No OPTIMIZED? No SUBSCRIBERS: 1

  7. iTI TROPICALS YOUTUBE • iTi videos on Facebook are recordings of past webinars. • No videos in the last 2 years. • Videos are not optimized for search. • Videos contain incredibly valuable content for iTi, and should be promoted throughout social networks to display leadership in the industry.

  8. CHIQUITA BANANA SOCIAL MEDIA ANALYSIS

  9. CHIQUITA BANANA FACEBOOK : MONTHLY LIKES: 119,983 643,935 IMPRESSIONS : PEOPLE 964 TALKING ABOUT : POSTS 0.95 PER DAY COVER PHOTO? Yes CUSTOM AVATAR? Yes CUSTOM URL? Yes

  10. CHIQUITA BANANA FACEBOOK • Chiquita does an incredible job of creating highly interactive, quality content. • Chiquita posts every day, at least one time. • They respond to questions and comments from fans. • They have optimized their page to match Facebook’s new Timeline format.

  11. CHIQUITA BANANA FACEBOOK • Analyzing Chiquita’s posts for the past 30 days revealed the following interaction levels: • Average of 96 ‘likes’ per post • Average of 46 ‘comments’ per post • High of 725 ‘likes’ • High of 262 ‘comments’ • (These highs were on a post about giving away free product)

  12. CHIQUITA BANANA TWITTER : MONTHLY FOLLOWERS: 2,814 423,995 IMPRESSIONS : MENTIONS 9.23 PER DAY : TWEETS 5.13 PER DAY BACKGROUND? Yes CUSTOM AVATAR? Yes SYNCED TO FB? No

  13. CHIQUITA BANANA TWITTER • In the past 90 days, Chiquita has received: • 162 retweets • 831 mentions • This shows high quality content creation (based on retweets) and interactive content creation (mentions). • Chiquita creates unique hashtags to get their fans involved, as well as participate in industry conversation. • They do a tremendous job of reaching out to customers on Twitter.

  14. CHIQUITA BANANA YOUTUBE VIDEOS: 69 BACKGROUND? Yes VIDEO VIEWS: CUSTOM AVATAR? Yes 123,664 OPTIMIZED? No SUBSCRIBERS: 81

  15. CHIQUITA BANANA YOUTUBE • Chiquita uses their YouTube channel to show fun videos involving their bananas. • Chiquita highlights fan creativity by posting user-generated content. • Videos are not optimized for search. • Custom background shows they are dedicated to their YouTube presence. • 81 users are subscribed, showing they truly enjoy Chiquita content.

  16. OTHER COMPETITORS SOCIAL MEDIA ANALYSIS

  17. OTHER COMPETITORS • Hurrdat also analyzed the social media presence of the following iTi competitors:

  18. FORTITECH, INC. FOLLOWERS: 888 IN THE LAST 90 DAYS RETWEETS: 22 MENTIONS: 27 LIKES: 174 PEOPLE TALKING ABOUT: 1

  19. SUNSET PRODUCE FOLLOWERS: 955 IN THE LAST 90 DAYS RETWEETS: 22 MENTIONS: 52 LIKES: 805 PEOPLE TALKING ABOUT: 57

  20. IMPERIAL SUGAR CO. FOLLOWERS: 881 IN THE LAST 90 DAYS RETWEETS: 4 MENTIONS: 1 LIKES: 18,160 PEOPLE TALKING ABOUT: 433

  21. iTi TROPICALS VS COMPETITORS VS SOCIAL MEDIA ANALYSIS

  22. LIKES AND FOLLOWERS TWITTER FOLLOWERS FACEBOOK LIKES

  23. MESSAGES PER DAY TWEETS/DAY FACEBOOK POSTS/DAY

  24. MONTHLY IMPRESSIONS TWITTER IMPRESSIONS FACEBOOK IMPRESSIONS

  25. LINKEDIN DATA LINKEDIN FOLLOWERS

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