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Hippocratic Databases

User Preferences & Data Collection. Application Data Retrieval. Privacy Policy Creation. Negotiation User Preferences & Policy Matching. Installation EPAL Policy Parser. Privacy Enforcement JDBC Driver. DATABASE. Installed Policy. User Data. Hippocratic Databases.

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Hippocratic Databases

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  1. User Preferences & Data Collection Application Data Retrieval Privacy Policy Creation Negotiation User Preferences & Policy Matching Installation EPAL Policy Parser Privacy Enforcement JDBC Driver DATABASE Installed Policy User Data Hippocratic Databases Safeguarding Private Information -- Inevitable and Essential for all Corporations • WHAT IS THE BUSINESS PROBLEM? • Legal regulations requiring companies to protect personal identifiable information • Lack of technology that enable efficient privacy enforcement and data handling • Loss in business revenue due to customer concerns about privacy • Dilution of brand image • Audit failures • Customer lack of trust • WHAT IS THE PROPOSED SOLUTION? • Database architecture supporting automatic enforcement of policies • Privacy language that allows users to define preferences for data access and usage • Advanced querying capabilities that enforce corporate privacy policies and user preferences • WHAT IS THE VALUE PROPOSITION? • Increase performance and cost efficiency and minimize customization of applications • Increase trust and brand value by effectively managing consent information • Enhance business opportunities previously inhibited by privacy concerns • Key market differentiator for IBM Team: Ameet Kini (UW-Madison PhD ’05), Kristen LeFevre (UW-Madison MS ’04) Diana Zhou (UW-Madison MS ’04), Amy Wang (UCLA MBA ’04) Sponsors: Arvind Krishna & Alan Lee (Tivoli), Harriet Pearson (CPO) Mentors: Rakesh Agrawal & Yirong Xu (IBM Research), Phil Fritz & Calvin Powers (Tivoli), Harriet Pearson (CPO)

  2. Pestering Fraud Target Sectors Corporate Policy Creation Healthcare, Retail, Marketing, Financial, Government Spam, Undesired Personalization Identity Theft, Electronic Fraud Government Data Explosion Homeland Security, Increased Global Privacy Legislation Digital Information Revolution, Mergers, Server Consolidation Audit Trail Management On Demand Market Study IBM’s Near Term Route to Market “Protecting privacy of customer and employee information” is of highest concern for on demand businesses. (June 2003) HIPPOCRATIC DATABASES User Preferences Data Collection Data Retrieval Enforcement 1329 survey respondents across 8 countries globally Hippocratic Databases & the Emerging Market Key Customer Benefits “Survey puts privacy product market at $2.5B!” ~ Privacy & American Business, Harris Interactive Survey, July 2003 “Consumer privacy apprehensions continue to plague the Web … these fears will hold back roughly $15 billion in e-Commerce revenue.” ~ Forrester Research, Sep 2001 Minimal modification of existing applications Increase customer trust and business opportunities More efficient than competing privacy solutions Help mitigate legal risks

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