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Mission Statement Overview

Mission Statement Overview. Provided courtesy of BaiDos Project Management & HR Assistance www.baidos.net. Mission Statements. Peter Drucker Conceived Mission Statement, 1940’s Sampling of Drucker’s Key Principles Make Things Simple Planned Abandonment Management by Objectives.

vernon-mcclure
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Mission Statement Overview

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  1. Mission Statement Overview Provided courtesy of BaiDos Project Management & HR Assistance www.baidos.net

  2. Mission Statements • Peter Drucker • Conceived Mission Statement,1940’s • Sampling of Drucker’s Key Principles • Make Things Simple • Planned Abandonment • Management by Objectives

  3. Mission Statements Drucker’s philosophical basis for a mission statement Drucker’s belief about need for a mission statement Profit Accountability Customer Service • Articulates • Purpose or reason for organization’s existence • What is important to the organization • Provides foundation for organizational culture • Inspires passion • Provides baseline for daily direction & decisions

  4. Mission Statements Summary Benefits 3 Parts to Mission Statement • Organizational Direction • Goals, objectives, outcomes • Organizational Accountability • Board & CEO to customers, employees, funders & vice versa • Inspiration • Guidepost • Hiring practices, fundraising, marketing, etc. • A mission statement describes • What organization does (Products or Services) • Why organization exists or how it achieves purpose (Aim) • Who organization serves (Customers)

  5. A Favorite Mission Statement (Can you identify Organization & Mission Statement Parts?) “Reach out to the destitute on the streets, offering whole-hearted service to poorest of the poor.” What does this organization do? How does this organization achieve its purpose? Who does this organization serve?

  6. Name that Tune (oops) Organization “_____’s mission is to organize the world’s information & make it universally accessible & useful.” - - - - - - “_____ is to be one of the world’s leading producers & providers of entertainment & information. We create happiness by providing the finest entertainment to people of all ages, everywhere.” - - - - - - “Saving people money so they can live better. To become the worldwide leader in retailing. Our first responsibility is to provide all consumers with the best products & services with guaranteed satisfaction under one roof.” _____

  7. Guidelines for Writing a Mission Statement • Strike a balance between brevity & detail • Write in understandable language • No jargon or buzzwords such as (CQI, world-class, quality) • Use words that are compelling, informative and that stimulate interest • Ask a 12-year-old to explain the mission in her words • Can the mission fit on a tee shirt?

  8. “How can you recognize that an organization is living its Mission Statement? From a customer’s viewpoint? From an employee‘ viewpoint?

  9. Vision Statement • A Vision Statement, by contrast, is not about what the organization currently does, but what it hopes to become • Catapults organization into future • Captures ideal state that organization strives to achieve • Forces organization to stretch self

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