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How to Create an Office of Public Information

How to Create an Office of Public Information. Meagan Dorsch NCSL-Denver (303) 856-1412 Meagan.dorsch@ncsl.org. Public Information Office. Purpose: Office for external/internal communications Manage media requests Monitor media coverage

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How to Create an Office of Public Information

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  1. How to Create an Office of Public Information Meagan Dorsch NCSL-Denver (303) 856-1412 Meagan.dorsch@ncsl.org

  2. Public Information Office • Purpose: • Office for external/internal communications • Manage media requests • Monitor media coverage • Release information to public, media and colleagues • Press releases, speeches, promote work of the legislature • Crisis communications • Develop a plan • Sell the plan • Media relations training • Training spokespersons • Key message points

  3. Public Information Office Tips • What it takes to start: • A computer with Internet access, Intranet access, e-mail and word processing software • Standard telephone, cell phone, PDA / Blackberry • Fax machine • Standard office supplies • Furniture • Local phone book and legislative directories

  4. Public Information Office • Tools of the Trade: • Digital camera • A photo-quality laser printer / scanner • Audio recorder and editing software • A library • Media Directories • Broadcast fax software • Desktop publishing software • Television / video recorder • Video camera / editing software • Personal

  5. Public Information Office Strategies: What kind will you use? Examples • Dated campaign (30 days, 6 months, 1 year) • Targeted public campaign (students, adults, educators, opinion leaders, media) *General -- too broad!! • Strengthen internal capacities • Aggressive / passive / ongoing outreach • Use sources designed to reach the most people • Limit outreach to free resources • Train credible spokespersons

  6. News releases Flyers/Posters VideoWeb Site(s) Blogs Podcasts/vidcasts List serve Direct mail Newsletters Media outreach Online news rooms Focus groups Polls Photography Television programs Paid media campaigns Annual reports E-mail blasts Speaking engagements News conferences Events Op-Ed pieces / Ed. Letters Widgets Community meetings PSA campaigns Social media Others? Public Information Office

  7. Public Information Office • Examples: • White House • Sports Teams • United Nations • Bono • NCSL

  8. How to Create an Office of Public Information Meagan Dorsch NCSL-Denver (303) 856-1412 Meagan.dorsch@ncsl.org

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