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Bon-Ton Stores, Inc. (BONT). Peter Ballen. Quick Facts. Retail: Clothing, cosmetics, furniture, ect. 280 department stores in 23 states. Northeast, Midwest 4.6 million frequent credit card users. Competitors: J.C. Penny, Macy’s, Dillard’s Retail Ventures, Kohls. Stats.
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Bon-Ton Stores, Inc. (BONT) Peter Ballen
Quick Facts • Retail: Clothing, cosmetics, furniture, ect. • 280 department stores in 23 states. • Northeast, Midwest • 4.6 million frequent credit card users. • Competitors: J.C. Penny, Macy’s, Dillard’s Retail Ventures, Kohls
Stats • Current Price: $10.75 • 52 Week: 0.76-11.22 (going up) • Mkt Cap: 199.900M • Div/yield 0.05/1.86 • EPS: -10.79 (par for the sector) • Beta: 2.24
Socially Responsible • $12-15M worth of donated clothing to Goodwill. • 11/16-11/30: Offered 20% off coupon in exchange for donated clothes. • $4.3M to fight breast cancer since 1998. • Charge Against Breast Cancer, give portion of each sale to The Breast Cancer Research Foundation
Recent News – 2009 Outlook • Jan 29: We will improve! • Mar 11: Loss of $3.40 to $4.30 • May 21: Reaffirmed, below expectations. • Aug 20: Update, Loss of $2.50 to $3.70 • Oct 26: Higher end of range, $2.50 • Nov 19: Announces 3rd Q results. • Dec: Holiday Season
Earnings • Consistently beat earning estimates. • Macy’s announced strong earnings.
October Sales • Very strong (relatively speaking) • October sales up 3.1% compared to last year. • Q3 sales down 2.9%, YTD down 6.7%. • Helped by sportswear, coats, accessories. • Indicative of stronger than anticipated Q3/Final?
Recommendation • Buy: Buy at current price, before earnings report is released. • Short term stock, 3-9 weeks max. • Limit Sell: $13.00