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Keyboarding Activity “Storyboard”. Open up the word processing module in All the Right Type (ART) and choose 1 sentence to start your story. Copy the sentence down into word. After typing the sentence, then keep adding sentences to the story (up to 3 sentences).
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Keyboarding Activity “Storyboard” • Open up the word processing module in All the Right Type (ART) and choose 1 sentence to start your story. • Copy the sentence down into word. After typing the sentence, then keep adding sentences to the story (up to 3 sentences). • You have about 1-2 minutes to finishing typing your sentences. After I give the signal, you will move to the right (to the next computer terminal on your right hand side) and add the next few sentences to that new story. • Then REPEAT….
Choose one sentence to start your story • 1. “It was a bad day, Billy slept through the alarm and was late. Today was supposed to be special. Today Billy was going to…” • 2. “Amanda couldn’t believe it, she had been waiting all year for this day.”
Business 8 Marketing: Advertising Traditional Print Ads: Flyers
What comes to mind when you think about traditional print (paper) ads?what types of examples of print advertisements can you think about?
Common Types (Format) of Print ads • Business Card • Flyer • Poster • Billboard • Pamphlet • Brochure • Catalogue • Newspaper • Magazine Each Type has an Intended Purpose and Format
4 Parts of a Flyer (print ad) Headline – The flashy big words on the flyer Illustration – The pictures or graphics used Copy – The written words or script used to convey information Signature – The symbol (logo or trademark) for your company
purpose of a flyer (print ad) The point of the flyer is to SELL a product to a TARGET AUDIENCE by OFFERING something special (Promotion, Value, Deal) The difficulty is to cut through the WHITE NOISE and get their ATTENTION. Getting attention Giving information Motivating a purchase Generating sales
Flyer Montage Set of Flyer Examples
Activity 1: Flyer Familiarization • Use the internet to search for some flyers to get some ideas for your own flyer to create. • . • I want you to pick-out one flyer (your favorite, either a good or bad one) to show the class. I want you to display that one flyer on your screen (full-screen) for everyone to see. • . • I want you to write one sentence down on a piece of paper about why you chose it. Think about the headline, copy, illustration and signature.
Activity 2: Flyer Development • On your own, use the computer to develop a flyer. You must choose: • Product (the what to sell) • Target market (the who to sell it to) • And then use “Printing Press” program to develop a flyer that would be successful in generating sales: getting attention, giving information and motivating a purchase. • . • http://www.readwritethink.org/files/resources/interactives/Printing_Press/
CLOSING TIME If you are finished either try to improve your flyer (i.e. play with different graphics, slogans, trademarks) or develop a new flyer (I.E. new product or service)
Exit Slip Talk about the last few times you received a flyer. What were the flyers about? Write about what you do when a person hands you a flyer? Where do you usually see flyers or the people who hand them out?
Class Notes You can find my notes at UBC Blogs under my name: Mr Vatougios https://blogs.ubc.ca/mrvatougios/