7 Clever Ideas For Promoting Small Business | Corporate Gifts Suppliers Delhi

1. 7 CLEVER IDEAS FOR PROMOTING YOUR SMALL BUSINESS WITH PEN MARKETING

2. Keep Pens On-Hand At the Store or Office If you own a brick and mortar store or have a small office where you deal with customers face-to-face, having a small bucket of pens on display is a nice touch. Oftentimes, customers need to write something down or sign a receipt and if they see a pen nearby, they’ll ask to use it. If they see a bunch of free pens, though, they’ll grab one—or even several to share. They’ll use it and then tuck it away until days, weeks or even months later, when they’ll use that pen again and be reminded of you. And staying top of mind is always good for business.

3. Bring Them to Professional Events Conventions and trade shows are fantastic places to network and promote your business, and these events always feature great giveaways. Businesses offer up everything from T-Shirts and bags to toys made to help promote their brand. Often these freebies are given out in little packages, which, more often than not, contain a custom-branded pen. Even if you’re not going that far with the creative swag, don’t worry. You’ll still find people who go around and collect pens, so make sure yours are right out there in front to grab.

4. Consider Pens the Classic Sales Call Leave-Behind Going on sales calls takes fortitude and determination. You want to sell your business and ensure the person you’re wooing becomes a loyal customer. You pour your heart and soul into the pitch and you want it to resonate so you’re remembered long after you’ve finished talking to the customer. What better way than to leave a small token, a useful little instrument that will remind the customer of you later on? When you’re busy selling, grab a bunch of your branded pens and gleefully hand them out to anyone who wants one. You’ll be surprised how many you’ll hand out.

5. Dare to be Different With A “Handy” Business Card Replacement Business cards are a necessary, time-honored tradition to get your brand name out there and share your contact information. But times are changing. You can put everything about your business on the internet and need to get people to visit your website. You could put your business details on a card, but why not print it on a pen? It doesn’t need to be a replacement for a business card, but look at it as a way to make your business information more useful. Besides, business cards get accidentally thrown away when people clean out their pockets. Pens usually get saved from the clutches of the garbage can.

6. Show Support With Community Event Freebies Standing up for a good cause is a socially conscious way to get your brand out there in front of the right people. Every community has events that promote awareness or raise money for charities, and local businesses always like to get involved. If you take part in these events with a booth or table, have pens available as giveaways. You can go one step further and have custom pens made to reflect the spirit of the event: a pink bow for breast cancer awareness or a “Happy 100th Anniversary” for your town’s centennial celebration. You’re supporting your community and your brand will be better for it.

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