Presentation Transcript

1. Presentation prepared for The Ministry of Education, Lithuania Friday 24th September 2010 Jon White
2. Bref your Recruiter Jon White - Vilnius, September 2010
3. Bref your Recruiter Michael Wesch. Digital Ethnography at Kansas State University www.mediatedcultures.net Jon White - Vilnius, September 2010
4. Bref your Recruiter Jon White - Vilnius, September 2010
5. Bref your Recruiter Jon White - Vilnius, September 2010
6. Jon White - Vilnius, September 2010
7. Bref your Recruiter Jon White - Vilnius, September 2010
8. TO WHAT IS MICHAEL WESCH REFERRING AND WHAT IS HE STUDYING? Bref your Recruiter Generation Y & Z A.K.A. Millennial Generation Generation Next Net Generation Jon White - Vilnius, September 2010
9. THE DRIVER FOR TECHNOLOGICAL PROGRESS AND SPEED. Moore’s Law says:- “..the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years.” Jon White - Vilnius, September 2010
10. Some formats die Jon White - Vilnius, September 2010
11. THE DIGITAL (r)EVOLUTION. Over the next 10 years an iPod size device will hold: a year’s worth of video by 2012 ALL the commercial music ever created by 2015 ALL content ever created (in all media) by 2020 Pocket devices NOW dominate In some territories, PC penetration is in single digits (7-9%); pocket devices penetration in triple digits! Jon White - Vilnius, September 2010
12. What change is there in the internet usage landscape 2005-2008?Most visited site 2005?Most visited site 2008?…………..and 2010? Jon White - Vilnius, September 2010
13. SOCIAL-NETWORKING – SIGNIFICANT GAINS IN INTERNET TRAFFIC. Alexa Global Traffic Rankings Rank Web site Rank Web site 2005 (1) 2008 (2) 1 yahoo.com 1 yahoo.com 2 msn.com 2 youtube.com 3 google.com 3 live.com 4 ebay.com 4 google.com 5 amazon.com 5 myspace.com 6 microsoft.com 6 facebook.com 7 myspace.com 7 msn.com 8 google.co.uk 8 hi5.com 9 aol.com 9 wikipedia.org 10 go.com 10 orkut.com Traffic rank is based on three months of aggregated historical traffic data from Alexa Toolbar users and is a combined measure of page views / users (geometric mean of the two quantities averaged over time). (1) Rankings as of 12/31/05, excludes Microsoft Passport; (2) Rankings as of 3/12/08. Source: Alexa Global Traffic Rankings, Morgan Stanley Research Jon White - Vilnius, September 2010
14. SOCIAL-NETWORKING – SIGNIFICANT GAINS IN INTERNET TRAFFIC. Alexa Global Traffic Rankings Rank Web site 2010 1 Google.com 2 Facebook.com 3 Youtube.com 4 Yahoo.com 5 Live.com 6 Baidu.com 7 Wikipedia.com 8 Blogspot.com 9 Blogger.com 10 Twitter.com Traffic rank is based on three months of aggregated historical traffic data from Alexa Toolbar users and is a combined measure of page views / users (geometric mean of the two quantities averaged over time). Jon White - Vilnius, September 2010
15. Social / Blogging and Business lifestreaming networking Media Sharing Niche Networks The Social Networking Sector Broken Down via Usage Area. Jon White - Vilnius, September 2010
16. CHARACTERISTICS OF THE NET GENERATION? Bref your Recruiter They are highly connected by technology. They have grown up engaging with the Internet. This had led to their expectation of being able to obtain information at exceedingly rapid speeds. Impatient and instant-minded. Generation Y are very team focused and Generation Z are more individualistic. Jon White - Vilnius, September 2010
17. So?How is the world of education changing to address this? Jon White - Vilnius, September 2010
18. TRADITIONAL EDUCATIONAL PUBLISHERS. Still mainly print focused Jon White - Vilnius, September 2010
19. TECHNOLOGY COMPANIES. Technology continues to advance rapidly, creating new opportunities as well as challenges. Jon White - Vilnius, September 2010
20. Aggressively pricing and distributing products into the classroom www.skoool.com
21. www.thinkquest.org
22. WIKIS.
23. “Elegant Organisation” Jeff Jarvis – What Would Google Do? 2009 Jon White - Vilnius, September 2010
24. 21st CENTURY DIGITAL EDUCATION Trends & Challenges. Bref your Recruiter Rapidly changing. Generation Y & Z are in the classroom as both students and teachers. Education is fundamentally interactive – technological use increases this interactivity. Old pedagogical models are being improved on in the digital space. Across all content industries it is no longer about $X for Content Y Number of start-up and non-traditional publishing companies are threatening the traditional publishers in the digital space. Jon White - Vilnius, September 2010
25. 21st CENTURY DIGITAL EDUCATION Trends & Challenges. Bref your Recruiter At a teacher training level, governmental policy decisions need to be made about the way in which teachers are trained. Governments and schools have the opportunity to harness the great value of teacher handouts and create community but how to retain editorial excellence? Number of free assets in the digital space available to aid project-based learning eg www.thinkquest.org Current budgetary restraints need to be reconsidered to really deliver the education that every pupil and student needs, wants and desires. Project-based learning is now an easy reality. Jon White - Vilnius, September 2010
26. SUMMARY OF THE DIFFERENT TECHNOLOGIES AVAILABLE FOR USE IN ELT TEACHING? Bref your Recruiter Interactive WhiteBoards Classroom PCs. The Internet – blogs, wikis, PBL tools, etc etcetc Mobile Phones iPods/iPads/Touchscreen devices……….and A LOT more!! Jon White - Vilnius, September 2010
27. How would a community work? Simplified……. Workflow/DAM/CMS - From Print to Web 2.0 and beyond Digital Output/Input with feedback to input through forums/ Web2.0 Written to CMS/LMS in XML Creation of Digital Objects/Community Bref your Recruiter Images Text Video Audio Subject wikis/blogs and communities in internet and mobile space All complementing already existing brands XML Standardisation for all created digital objects Workflow tool into CMS/LMS Live segmentation of all data Powerful content management layer Live streams IWB, Text, Images, Video, Audios, Apps, Tests, Games Branded Internet and mobile websites Community interfaces with forums/user profiles Outputting to any format/size “Licensed”/supplied content to third party communities and sites Internal and external community Internal workflow/community Integrated digital workflows using bridging technologies will build a powerful automated content repository with a number of complimentary print and digital outputs, building the brand and creating a unique content communities with 2-waycontent flow and opportunity for wider range of revenue models Jon White - Vilnius, September 2010
28. MOBILE LEARNING – m-learning. “The exploitation of ubiquitous handheld technologies, together with wireless and mobile phone networks, to facilitate, support, enhance and extend the reach of teaching and learning.” MoLeNET “ Internet-based learning and distance education with mobile devices, remaining firm on its focus on learning across contexts....increases the mobility of the learners.” Dr Patricia Fioriello “.....learning that can be delivered and supported entirely by mobile technology.” www.openeducation.net Jon White - Vilnius, September 2010
29. Mobile use V PC use?Any idea? Jon White - Vilnius, September 2010
30. 1 = Total Population estimated in March 2010 at 6.76 billion 2 = PC Ownership = 0.921 billion 3 = PC Ownership with Internet connectivity = 0.826 billion 4 = Mobile ownership with Internet connectivity = 4.156 billion Jon White - Vilnius, September 2010
31. MOBILE PHONE USE STATISTICS Interesting Key Facts. Mobile industry is now bigger than the PC industry >$ 1 trillion per annum. PC industry is rapidly shrinking as users (particularly emerging markets) favour mobile devices over pc devices. Two-thirds of the human race have a mobile phone subscription. Emerging Markets – average penetration rate reached 57% (leapfrogging). SMS is the most used data application worldwide. Mobile access will greatly exceed pc access to the internet within three years. Jon White - Vilnius, September 2010
32. 4.1 billion mobile phone subscriptions globally. 6.7 billion people globally = mobile phone subscription for 60% of the human race. <1 billion people use the internet worldwide, 1.3 billion fixed landline phones. 850 million cars in use worldwide, 1.5 billion TV sets, 1.4 billion people own at least one credit card globally. Nokia, Samsung, Motorola, SonyEricsson and LG ship over a billion phones annually . >3.5 billion people have at least one phone.

    MOBILE PHONE USE STATISTICSThe Figures.

33. Over 70 countries have passed the 100% per capita subscription penetration. Hong Kong, Taiwan, Israel, Italy have penetration rates of 130% and above and European average penetration is about 110% . USA = c90%. 3.5G services in S-East/East Asia has led to broadband mobile access. Incredibly fast developing world take-up. India – 10 million new subscribers a month. Mobile Internet will Grow and Grow and Grow!

    Mobile Internet V PC Internet The Next Couple of Years......

34. M-LEARNINGFurther Reading. BCC Paper No. 34 http://www.bccl.lt/index.php?pid=31 Jon White - Vilnius, September 2010
35. BRITISH COUNCIL LEARN ENGLISH/TEACHING ENGLISHMobile and PC Products. Demonstration of Mobile Products, Internet Site and Product Features Jon White - Vilnius, September 2010
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37. MyWordBook Jon White - Vilnius, September 2010
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39. FOR LEARNERS. http://learnenglish.britishcouncil.org/en/community http://learnenglish.britishcouncil.org/en/how/how-understand-differences-between-british-and-american-english http://learnenglish.britishcouncil.org/en/grammar-exercises/predicting-future http://learnenglish.britishcouncil.org/en/youre-hired/episode-3 http://learnenglish.britishcouncil.org/en/ielts-practice/mock-reading-paper-culture-shock http://learnenglish.britishcouncil.org/en/community
40. FOR TEACHERS http://www.teachingenglish.org.uk/ http://www.teachingenglish.org.uk/try http://www.teachingenglish.org.uk/try/activities http://www.bbc.co.uk/schools/gcsebitesize/pe/video/football/control_first_touchrev1.shtml
41. Any Questions? Contact:- Jon White white-jon@sky.com