1 / 9

Social & accessible tourism: Do they make business sense?

Social & accessible tourism: Do they make business sense?. Dr Lynn Minnaert University of Surrey l.minnaert@surrey.ac.uk. The potential. 80 million Europeans with disabilities - over 15% of the whole population Persons with reduced mobility: up to 40% of population

vesta
Download Presentation

Social & accessible tourism: Do they make business sense?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Social & accessible tourism:Do they make business sense? Dr Lynn Minnaert University of Surrey l.minnaert@surrey.ac.uk

  2. The potential • 80 million Europeans with disabilities - over 15% of the whole population • Persons with reduced mobility: up to 40% of population • By 2020 around 25% of the population will be over 65 • Loyal market – more likely to be repeat visitors • In many areas demand for accessible accommodation outstrips supply

  3. What do we mean?

  4. Perspectives

  5. More than one way!

  6. Enterprise types Type 1 Type 2 Social objectives oriented towards a particular target group Close collaborations with charity May work to break-even rates (in off-season) Mission-driven • Social problems as business opportunities • Usually aimed at easier-to-serve client groups • Profit-driven

  7. The Hytte

  8. The Grove

  9. Conclusion Social tourism Mission-driven Profit-driven Mutual influence

More Related