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StudentAid

Session 25. StudentAid.gov. Mindy Chiat and Abraham Marinez | Nov. 2012 U.S. Department of Education 2012 Fall Conference. Agenda. StudentAid.gov Overview New media websites Overview Hands-On Live Demonstration Impacts Next Steps Questions. StudentAid.gov Overview. 3. StudentAid.gov.

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StudentAid

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  1. Session 25 StudentAid.gov Mindy Chiat and Abraham Marinez | Nov. 2012 U.S. Department of Education 2012 Fall Conference

  2. Agenda • StudentAid.gov Overview • New media websites Overview • Hands-On Live Demonstration • Impacts • Next Steps • Questions

  3. StudentAid.gov Overview 3

  4. StudentAid.gov

  5. What is StudentAid.gov? • Federal Student Aid’s new streamlined website with comprehensive information on the student aid lifecycle • Released July 15, 2012 • Available at www.studentaid.gov • Target vision: move all student- and borrower-facing content and functionality

  6. Who is it for? • Potential and current students and borrowers, no matter their age • Parents, counselors, and influencers • English and Spanish speakers • Mobile users on the go • Financial aid administrators!

  7. Why did we create it? • Establish customer-focused Web experience for students and borrowers • Simplify, streamline, and update FSA’s Web presence • Support FSA’s focus on customer experience • Many timely drivers • Feedback from users • …and because there was room for improvement…

  8. FSA Student Websites in 2011

  9. Consolidated Websites Students.gov Studentaid.ed.gov College.gov Ombudsman.ed.gov FederalStudentAid.ed.gov

  10. Home Page

  11. Mobile/Tablet View

  12. Site Menu

  13. Interior Page

  14. Key Features • Comprehensive • information • Links to FSA’s • other key sites for • applications/ • transactions • • Repayment calculators Mobile/Tablet IBR Calculator

  15. Key Features • New videos, graphics • Events listing • Glossary • Resources

  16. StudentAid.gov/resources

  17. How else do we engage digitally? • On new media sites: • Facebook • YouTube • Twitter • Storify • Visual.ly

  18. New Media Overview 18

  19. Facebook www.facebook.com/FederalStudentAid

  20. Twitter www.twitter.com/FAFSA

  21. Add the @FAFSA stream to your site Go to: http://twitter.com/widgets (must be logged in) COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>

  22. YouTube www.youtube.com/FederalStudentAid

  23. Embed our YouTube Videos in your site

  24. Storify www.storify.com/FAFSA

  25. Visual.ly www.visual.ly/users/FederalStudentAid

  26. Embed our infographics in your site Go to: http://visual.ly/users/FederalStudentAid

  27. Hands-On Live DemonstrationDirect students to answersReuse our resources 27

  28. Direct Students to Answers Common Questions • Where can I get free money? • Am I eligible? • How do I add another school to my FAFSA? • What are my repayment options? What other questions do you frequently receive?

  29. Where Can I Get Free Money? Learn about types of aid by going to Studentaid.gov/types

  30. Am I Eligible? Click on Who Gets Aid, then choose Basic Eligibility Criteria StudentAid.ed.gov/eligibility/basic-criteria

  31. How do I add a school to my FAFSA? StudentAid. gov/fafsa/next-steps/correct-update

  32. What repayment options do I have? StudentAid.gov/repay-loans/understand/plans

  33. …repayment options continued StudentAid.gov/repay-loans/understand/plans/income-based/calculator

  34. Reuse our resources • Use our content! • Information on the site • Facebook posts, tweets • Embed or link to our videos and graphics

  35. Link to us!

  36. Impacts • Site metrics • $1.5 million cost savings over two years • Streamlined content management and internal processes • Improved customer experience and financial literacy • StudentAid.gov will serve over 30 million annual visitors • New media sites will continue to engage and inform users virally

  37. Coming soon • Career search tool • Scholarship search tool • Phase 2 Release: Integrating NSLDS Student Access Financial Aid Review • Professional’s Toolkit

  38. Resources StudentAid.gov StudentAid.gov Federal Student Aid Social Media www.facebook.com/FederalStudentAid www.twitter.com/FAFSA www.youtube.com/FederalStudentAid www.storify.com/FAFSA www.visual.ly/users/FederalStudentAid

  39. QUESTIONS?

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