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Author: Matt Hamlyn (original) and Tom Duggan (modifications for ETTC) Publisher: New Jersey Department of Education, Union County Educational Technology Training Center (ETTC) Available at: "Templates," ETTC, http://www.ucvts.tec.nj.us/ettc/links/linkhtml/templates/template.htm.
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Author: Matt Hamlyn (original) and Tom Duggan (modifications for ETTC) • Publisher: New Jersey Department of Education, Union County Educational Technology Training Center (ETTC) • Available at: "Templates," ETTC, http://www.ucvts.tec.nj.us/ettc/links/linkhtml/templates/template.htm Jeopardy Template Source
Added credits and instructions. • Replaced WordArt with title text (for ease of typing). Also altered the text content. • Altered return-to-board buttons (for invisibility). • Corrected hyperlinks for daily doubles. • Added Final Jeopardy category and "corrected" answer vs. question designation for Final Jeopardy. • Removed Alex Trebec. Modifications to ETTC Version
Add picture of host? Type in category headings, "answers," and "questions." If desired, move the daily double slides (right before any "answer" slides), also changing the hyperlinks from the boards. Run the show. Host and category headings are timed slides. Click on unvisited dollar values on the board to reveal "answers." If a daily double shows up, wait for the wager and then advance the show. After contestant responds, reveal a correct "question" by advancing the show. Click anywhere on "question" slides to return to the board. Use the star button on the board to go on to next phase of game. For Final Jeopardy, reveal the category, wait for wagers, and then advance the show. Instructions
Types of Utility How to Position a Product Innovation vs. Invention Marketing Product Development Branding $100 $100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500 $500
This type of utility is related to the relationship between a product or service’s form and its function.
This type of utility provides consumers with instructions, directions, and user manuals.
This type of utility is added by businesses to a product or service when that product or service is available when the consumer wants it.
An expensive watch does not have this type of utility to a consumer who has limited disposable income.
Positioning allows us to create this – the outward representation of the person we want to be.
Customers don’t buy a bottle of maple syrup; they buy the pleasure they get from the taste, the memories of pancakes meals in the past, etc. This is an example of this type of positioning.
This type of positioning requires the brand’s marketing to be focused on a specific consumer segment.
With this type of positioning, a marketer is faced with one of two options: offer the most expensive product in a category, or offer the least expensive product in a category.
When marketers use a unique sales technique and become known for their method of this, it is called Distribution Positioning.
Something that uses a new technology, and/or improves on a product already on the market.
This innovation by 3M is their most known and popular product. It came about as a mistake.
This device, seen here, was the first of many; a once world-changing communication tool. This is an example of what?
A study to determine if any business opportunity is possible, practical, and viable.
Also called a situational analysis, this marketing tool defines the various opportunities or market situations for a specific brand.
Once a business has completed a feature-benefit analysis, this comparison can be used to determine the costs of an action.