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Maintaining Local Network Momentum In Difficult Economic Times. Jason Faris May 30, 2009. The Situation: Economy got you down?. Attendance at events down? Membership down? Finances down? Momentum down? + Finding it difficult to keep up at work?. The Situation: What should you do?.
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Maintaining Local Network MomentumIn Difficult Economic Times Jason Faris May 30, 2009
The Situation: Economy got you down? • Attendance at events down? • Membership down? • Finances down? • Momentum down? • + Finding it difficult to keep up at work?
The Situation:What should you do? • Blame the greedy wall street bankers • Blame the politicians • Blame your grade five math teacher • Dig deep - do something about it
What Can You Do?:Remember why you got into this • To make a difference in your community • Desire to have more total rewards events and materials available in your community • Connecting with peers and WorldatWork for market intelligence and professional development • Leadership opportunity • Looks good on your resume
What Can You Do?:Remember 2009 is on your watch • What do you want to be known for achieving during your time as President? • What will you put on your resume? • How will your results in 2009 reflect on your leadership abilities? • How will you find time to make this happen? • Will you cross the finish line together with your leadership team?
What Can You Do?:Remember the importance of your role • You’re in a highly visible role amongst your peers (and potential bosses) – as/more visible than your role at work • The way in which you carry yourself during these difficult times will reflect on you for many years • In today’s world, job security is dead. However you can make a lasting impression on key people in your community if you do an outstanding job (as a form of employment security).
What Can You Do?:Network with peers starting now • What goals did you set for yourself in attending the LN Leadership Conference? • Right now: decide to come away with 3-5 ideas you can implement to boost your local network momentum • There’s a room full of people here today in situations similar to yours – take advantage of the opportunity • Find out what others are doing to drive members/ attendance/momentum • Follow up with additional benchmarking • WorldatWork and your AB are here for you
What Can You Do?:Motivate your leadership team • A lot of people are looking to you – consider how you’re projecting (enthusiastically or reluctantly?) • What’s the dynamics of your team meetings and how can this be improved? • Talk offline to your AB member • Focus your team - 2009 is a reflection on all of us • Thank your team (BBQ at your place?) and find ways to recognize their efforts publically • Continue recruiting great people - have an application form, do reference checks and don’t take just anyone
What Can Your Leadership Team Do?:Focus on what’s important for 2009 • Get grounded in the goals of your association: • We’re a not-for-profit association working in partnership with WorldatWork to create a vibrant community for Total Rewards and related professionals in our community • We organize meaningful networking, education and best practice sharing opportunities • We aim to advance the professional practice of compensation, benefits and total rewards in our community • We want to help our members succeed in their current roles and future careers • What does this mean to you for the rest of 2009? Example:
What Can Your Leadership Team Do?: List 2009 accomplishments and to do’s • Brainstorm: for 2009, what’s going to boost: • Attendance at events? • Membership (re-)enrolment? • Revenues? • Momentum? • Set priorities for the rest of the year and nail them
What Can Your Leadership Team Do?:Sell your key product in 2009 • Msg to members: In these crazy times, what you did last year in your Total Rewards role does not apply • The need to benchmark/connect with others through local networks has never been greater • Get the latest on issues facing our profession • Run ideas past peers – there’s no survey, market data or road map to follow • Check back often: the pace of change has accelerated • For those out of work (or those who may be out of work shortly) - network for professional opportunities
What Can Your Leadership Team Do?:Communicate • Keep communicating your vision • Remind members what you’ve done, and are doing for them • Advertise upcoming events: • Communicate often and in a variety of ways • Add splash to your communications • Consider: are your communications effective? (approach, timing, topics, content, etc.) • Leverage online communities (WorldatWork/LinkedIn)
What Can Your Leadership Team Do?:Act on feedback • Are you soliciting and acting on member feedback? • Are you sure you’re meeting their needs? • If your standard offer isn’t doing it, change • Instead of canned presentations, facilitate roundtable discussions on hot topics and follow up afterwards with additional articles/presentations/thinking • Should you allocate more time for networking? • Make sure it’s easy for members to attend events – sign up and payment process, event timing, venue location, etc.
What Can Your Leadership Team Do?:Build your volunteer base • Constantly recruit new volunteers – inject new blood and ideas into stagnant committees • Articulate to volunteers: • What’s in it for them (contacts, free events, mentoring) • 2009 association goals and progress vs goals • Provide/share positive feedback – celebrate successes - make volunteers feel valued • Pitch to senior rewards professionals – encourage your team members to volunteer as development opportunities and to improve their contacts in the community
What Can Your Leadership Team Do?:Deal with detractors • What’s taking away from your success? • A few grumpy members? – Deal with them/kick ‘em out • A grumpy board member? – Same thing • Manual member payment of fees? – Get PayPal • Lack of time/volunteers? – Hire a temp • Limited money? – Break even on events, get sponsors, drum up attendance at events and courses, host meetings at member venues, bake sale anyone?
What Can Your Leadership Team Do?:Offer gimmicks • Free events for members, ½ price for non-members (prospects) • Membership renewal draw with sexy prizes • Door prizes (books, magazine subscriptions, consulting/mentoring sessions, etc.) • Job board or job referral service • If you’ve got the funds, invest in a big name speaker • Association thank you bling for volunteers
Wrap Up:It starts with you and your leadership team • Dig deep - time to take action • Focus on what you need to do for the remainder of 2009 (and beyond) • Have fun and show some enthusiasm – it’ll rub off on others • Leverage your connections • Leverage your leadership team and volunteers • In these difficult times, make it happen for your association and your members