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Marketing!

Marketing!. By Hannah Williams , Ysabelle Hough, and Pujah Shan. Definition of marketing:. An action or business of promoting and selling products or services Thorpe park promotes itself using internet, posters and TV. General info about the marketing department:.

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Marketing!

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  1. Marketing! By Hannah Williams , Ysabelle Hough, and Pujah Shan

  2. Definition of marketing: • An action or business of promoting and selling products or services • Thorpe park promotes itself using internet, posters and TV

  3. General info about the marketing department: • Thorpe park – Overall responsibility of the department is to ensure the brand identity of Thorpe park is maintained in all communication both inside and outside of the park • They create visual representation of the park by using: • Logo’s • Sign • Webpages • TV ads • Radio ads

  4. How marketing works for Thorpe park: • They work closely with other areas e.g. brand team in the marketing depart. • They communicate – If the entertainments team are organised in an event, then the brand team will make sure its on Thorpe park website. • Marketing = Trade sales and corporate events

  5. Key people in the department: • Vicki smith is the head of marketing depart at Thorpe park

  6. Public relations and entertainments: • Public relations is about positive coverage and making a good reputation for the park. • They are responsible for the entertainment and they work closely with other departments, for example if they are working on an event they will work with the branding department. • The branding department advertises the park and organises promotions.

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