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Join George Lawrie, Vice President and Principal Analyst, as he discusses the tantalizing promise of big data, typical causes of big data indigestion, and popular recipes for success in the retail and CPG industries. This webinar will provide valuable insights and practical tips for implementing big data strategies in your business.
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WebinarExploit Big Data Best Practices In Retail And CPG George Lawrie, Vice President, Principal Analyst February 26, 2015. Call in at 10:55 a.m. Eastern time
Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success
Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success
Source: February 17, 2015, “Moment-Of-Truth Best Practices In Retail And CPG” Forrester report
Source: February 17, 2015, “Moment-Of-Truth Best Practices In Retail And CPG” Forrester report
Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report
Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report
Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report
Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report
Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report
Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report
Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success
Retail application landscape Source: September 5, 2013, “Retool Your Retail Applications To Thrive On Digital Disruption” Forrester report
Characterizing three classes of software systems Source: May 16, 2014, “Brief: Systems Of Engagement Take Center Stage” Forrester report
Systems of engagement directly touch customers Source: May 16, 2014, “Brief: Systems Of Engagement Take Center Stage” Forrester report
Different application types need different release cadences Source: February 12, 2014, “Application Delivery In The Modern Age” Forrester report
An example modern application: composite and multichannel Source: February 12, 2014, “Application Delivery In The Modern Age” Forrester report
App Internet architecture has its roots in client/server and web architecture Source: July 18, 2011, “Embrace App Internet Architecture To Win In The Next Era Of Computing” Forrester report
The four-tier engagement platform makes delivery its own tier Source: November 24, 2014, “Mobile Needs A Four-Tier Engagement Platform” Forrester report
The age of the customer evolution: heart, head, and hands Source: May 1, 2014, “Brick And Mortar Retail Fights Back” Forrester report
Application services for age-of-the-customer fulfillment Source: May 1, 2014, “Brick And Mortar Retail Fights Back” Forrester report
Digital experience builds on existing systems of record Source: July 24, 2014, “Canvass Support For Your New Retail Architecture” Forrester report
Insight about propensity to buy Source: October 20, 2014, “Brief: Drive Faster Retail Performance With SAP’S CAR” Forrester report
Source of insight? Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report
Click stream, returns, customer service transactions hold the key to insight Source: October 20, 2014, “Brief: Drive Faster Retail Performance With SAP'S CAR” Forrester report
Customer data security Source: November 14, 2014, “Lessons Learned From Global Customer Data Breaches And Privacy Incidents Of 2013-14” Forrester report
Close-up on the aggregation tier Source: May 27, 2014, “The Engagement Platform’s Aggregation Tier” Forrester report
Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success
Implementing the aggregation tier Source: May 27, 2014, “The Engagement Platform’s Aggregation Tier” Forrester report
Understanding analytics — model building Source: January 14, 2015, “Evolve Your Customer Analytics Capability” Forrester report
Delivery to customer device, form factor, and use case Source: October 20, 2014, “The Engagement Platform’s Delivery Tier” Forrester report
Next steps Source: July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” Forrester report
Next steps Source: July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” Forrester report
Next steps Source: July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” Forrester report
George Lawrie +44 207.323.7690 glawrie@forrester.com
Selected Forrester Research November 19, 2014, “Big Data In CPG And Retail” November 19, 2014, “Predictions 2015: Systems Of Engagement Will Shape The Retail And CPG Application Landscape” October 20, 2014, “Brief: Drive Faster Retail Performance With SAP’S CAR” July 24, 2014, “Canvass Support For Your New Retail Architecture” July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” May 1, 2014, “Brick And Mortar Retail Fights Back” April 8, 2014, “The Forrester Wave™: Retail Planning Solutions, Q2 2014”