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Investigating Media Platforms

Investigating Media Platforms. Media Platforms. **Key Term** Media platform – the technology through which we receive media products/texts. (Broadcasting, print and e-media).

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Investigating Media Platforms

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  1. Investigating Media Platforms

  2. Media Platforms **Key Term** • Media platform – the technology through which we receive media products/texts. (Broadcasting, print and e-media). • Text – products or texts are TV/radio programmes, films, adverts, websites, newspapers, magazines etc produced for audiences.

  3. Broadcasting • The institutionalised practice of sending television and radio content to large numbers of receivers. • A large selection of channels are carried on satellite, cable, digital and terrestrial television services. • 6 major British broadcasters – BBC, ITV, Channel 4, Five, BSkyB and Virgin Media.

  4. Thinking about Media • Name the BBC radio stations available to listeners. What sort of content does each carry? How, where and when can listeners access these stations? • How many non-BBC radio stations can you receive? On which media platforms are these available? What sort of content is carried? • Name TV channels aimed at the under 10s. What sort of content does each carry? On which media platforms are these available? • How many TV channels are dedicated to popular music? What type of musical content does each carry? Where else in the media can you listen to popular music? • Many broadcasters show films. How many dedicated film channels can you receive? Where would you see promotional material and trailers for upcoming films? • On which media platforms might you find local news and events listings? • On which media platforms could you buy or sell band memorabilia?

  5. The BBC • The BBC (British Broadcasting Corporation) is the largest broadcasting organisation in the world. • Its main responsibility is to provide public service broadcasting to the UK. • This means broadcasting intended for the public benefit rather than for purely commercial concerns. • It is funded by an annual licence fee (set by the government) £145.50 – colour £49 b+w

  6. Ofcom and PSP • It is the responsibility of Ofcom to regulate broadcast services. • It deals with complaints, regulates competition, monitors standards and deals with licences. • In 2007, a record 22,500 complaints were made to Ofcom about the treatment of Indian Celebrity Big Brother star Shilpa Shetty. • The watchdog found that Channel 4 made "serious editorial misjudgements" in its handling of the incident and was made to broadcast the report at the start of the next episode. • The 5 main TV channels are legally bound by the Public Service Remit to provide a wide range of programmes that inform, educate and entertain. • However, many of the new digital channels are outside of this remit.

  7. Scheduling • TV and radio schedules must be filled with content that attracts audiences. • Media broadcasters produce media content over a number of channels each with a particular brand image, aimed at specific audiences. • Individual channels will have their own IDENT, a symbol or logo that appears on screen (on radio it may be a jingle).

  8. Brand images

  9. Cinema – then and now • 1896 – the first film screened by the Lumiere brothers. • 1898 – cinema advertising is introduced. • 1930s – British people visit the cinema twice a week • 1950s – invention of TV • 1960s – colour TV and decline of cinema audiences. • 1980s – cinema audiences at an all time low • 1990s – Multiplex cinemas see a rise in audiences • Being able to exhibit a film in more than one place – cinema, television, DVD, internet – increases the opportunity for recovering money.

  10. Films are marketed across a range of media... • Harry Potter and the Deathly Hallows: part 1 • Release date – 19th November 2010 • Official film website offers content, games and activities to further promote the film. harrypotter.warnerbros.com/ • Official trailer released on internet prior to cinema release. • Further promotion through print (Empire magazine, newspaper articles). • Computer game in production from Playstation.

  11. **Key Terms** • Target audience • Schedules • Brand Image • Scheduling • Ident • Logo

  12. PRINT Newspapers • Approximately 700 newspapers currently in circulation in the UK. • A mixture of daily, national and local and Sunday papers, both paid for and free. • As well as recording events, newspapers also provide opinions on the events. • They can influence readers. • They have political allegiances.

  13. News International • Publishes The Times, Sunday Times, Sun, News of the World. • A UK subsidiary of News Corporation, a media empire founded by Rupert Murdoch. • His empire includes 20th Century Fox, Myspace and BSkyB. • Guardian article.

  14. Mastheads • The title of a newspaper gives some suggestion of its role in passing on news. • The Guardian • The Independent • The Express • The Sun • The Star Transporting messages quickly to lots of people. The idea of being able to observe events from a god-like point of view

  15. Ethics • We live in a climate of liberal pluralism – individual choice and freedom is a human right and more than one opinion/political view is allowed. • Journalists are free to investigate stories and not reveal their sources. • The British press is free to express opinions and there is no censorship. • Code of practice – the code by which all journalists abide – is enforced by the PCC.

  16. Magazines • Every magazine uses market research to gather a profile of its readership to include age, class, attitudes and aspirations.

  17. Cosmopolitan • Today’s fun, fearless female (21 to 35 years old) who wants to be the best she can be in every area of her life.Circulation: 60,000–72,000 copiesTotal Monthly Readership: 618,241 • Target Market • She prioritizes her family, her career, her love life and her happiness. • She is outgoing, energetic and passionate about life. She maximizes her time by being always on the go and doing multiple activities day in and day out. • She works hard because she wants to be able to live a life she feels she deserves. • She is a young professional and is driven to succeed. • She relies on Cosmo to help her make choices.

  18. E-Media Internet • The term world wide web was coined by Tim Berners-Lee in 1990. • Google's index now stands at over 8 billion pages. • There are now over a billion Internet Users and that number is growing rapidly.

  19. Web 2.0 • Web based communities such as social networking sites and wikis. • These facilitate collaboration and sharing of user generated content. • Posting comments on websites, uploading videos, photos and music and commenting on others’ contributions.

  20. Regulation • No one owns or controls the internet. • Legal actions have been taken against the use of the internet for criminal purposes. • The downloading of music and film is an increasing problem. • Issues surrounding on-line bullying remain unresolved.

  21. **Key Terms** • Public Service Broadcasting • Institutions • Audience Share • Convergence • Web 2.0 • Media platforms

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