The Need for Private Pay Home Care

1. The Need for Private Pay Home Care EarlT.Wylie.

2. Overview • People want to stay home • State income eligibility guidelines are very low • People are willing to pay for services • Home care services cost significantly less than nursing homes

3. Lifestyles Beginnings • Clients frequently asked employees about additional services • Anxious families called office staff looking for services • Clients who became ineligible for state services wanted to stay with our company

4. Where Will New Clients Come From? • Offering new services to current clients • Working with social workers in hospitals • Advertising campaign planned for summer • Referrals from state home care agencies

5. What Services Do Clients Want? • assistance with health insurance forms • bill payment • companionship • emergency response system • errands • grocery shopping • home care • information about services available in area • light chores • scheduled phone calls to families

6. Frequently Requested Services

7. Overcoming Client Mistrust • Clients generally nervous about strangers coming into home • Must prove trustworthiness as a private agency • Background checks on employees • Supervisors check on employees periodically • Start building a file of written references • Establish reporting procedures for problems

8. Summary • Need to identify potential clients • Need to identify services clients would be willing to pay for • Need to establish agency as trustworthy