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travelocity

www.travelocity.com. Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109. Outline. Travelocity.com introduction Services of Travelocity.com Information technology How Travelocity makes money Business model Conclusion. Travelocity.com introduction.

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travelocity

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  1. www.travelocity.com Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109

  2. Outline • Travelocity.com introduction • Services of Travelocity.com • Information technology • How Travelocity makes money • Business model • Conclusion

  3. Travelocity.com introduction 1996 Set up A traveling website 2002 Sabre Merger and acquisition 2004 Redesigned website Changed logo 2009 Acquired Zuji.com

  4. Services of Travelocity.com

  5. Services of Travelocity.com

  6. Services of Travelocity.com

  7. Services of Travelocity.com

  8. Services of Travelocity.com

  9. Services of Travelocity.com • One-stop shopping • Integrates service of traveling • Service: All hotel, Experience Finder • Last minute deals • Customized plans efficiently

  10. Information technology - GDS • GDS (Global Distribution System) • A system provides a network platform to decrease the cost for transaction • Background • E-commerce development • Applied Information technology • Advantage • Internal: Improving operation system • External: In-time reservation system

  11. Information technology – Web 2.0 Web 1.0 Web 2.0 Consumer Consumers Travelocity Consumer Consumers Consumer Consumers

  12. Information technology - XML Data -> F.A System A Format A System B Format B Data -> F.B Data -> F.C Data -> F.C Data -> F.B System C Format C Data -> F.A

  13. Information technology - XML System A Format A System B Format B Data -> XML Data -> XML Data -> XML System C Format C

  14. Information technology Other Partners Travelocity Individual GDSystem XML Consumers Web 2.0 Linux Company

  15. How Travelocity makes money ‧Advertising ‧Partner Network

  16. How Travelocity makes money • Advertising • Strength • Famous reputation • Global marketing source • Type • Advertising Units • Emails • Information • Revenue • Advertising fees

  17. How Travelocity makes money • Partner network • Strength • The same competitive rates • Type A: Travelocity branded program B: World Choice Travel (WCT) • Revenue: commission

  18. Business model - Money Travelocity.com Supplier Type A Money Consumers Commission Money Supplier Type B Money

  19. Business model - Information Partner Network Suppliers Others Consumers Car rental Hotel Airline GDSystem Travelocity.com Sabre

  20. Business model - Service Partner Network Suppliers Others Consumers Car rental Hotel Airline GDSystem Travelocity.com Sabre

  21. Conclusion: The Success of Travelocity • Because • Customize services • Large well-known Web site

  22. Q & A

  23. Reference • Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0 • 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站Travelocity為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295 • Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68 • Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html

  24. Reference • 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm • 網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297 • 旅運資訊系統http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm

  25. Reference • 全球分銷系統簡介http://www.surehigh.com.tw/inner1-1.php

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