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23 April 2014, LMB/002, 3:30– 5:00 p.m. The Management School Building, Heslington East

The York Management School. Centre for Evolution  of Global Business and Institutions. The York Management School CEGBI PhD Research Seminar Series. You and I like different brands because we are different!.

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23 April 2014, LMB/002, 3:30– 5:00 p.m. The Management School Building, Heslington East

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  1. The York Management School Centre for Evolution  of Global Business and Institutions The York Management School CEGBI PhD Research Seminar Series You and I like different brands because we are different! The impact of an independent/interdependent self-construal and cosmopolitan/local orientation on the effect of the four self-congruity types on brand attitudeHéctor González Jiménez, PhD CandidateBradford University School of Management 23 April 2014, LMB/002, 3:30– 5:00 p.m.The Management School Building, Heslington East R.S.V.P Dana Kakeesh dfik500@york.ac.uk or 075 77 259 248

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