How to start a business 101 by Mary t. vigil-tarazoff, Director And Victor Carbajal, Business advisor Small business d

1. How to start a business 101by Mary t. vigil-tarazoff, DirectorAnd Victor Carbajal, Business advisor Small business development center- wnmu

2. Agenda • Getting it down on paper • Finding your Identity • Are your papers in order? • Hired Hands • Financing • Lifelines

3. Getting it down on PaperThe Business Plan • Introduction • Products and Services • Manufacturing and Operating Plan • Market Analysis • Sales Plan • Management Plan • Financial Analysis

4. Finding Your IdentityLegal Forms of Business Registration • Sole Proprietorship • General Partnership • Limited Partnership • Sub-Chapter S Corporations • Professional Corporations • Non-Profit Corporations • Limited Liability Company (LLC)

5. Are Your Papers in Order?Business Registrations and Regulatory Issues • Business Registration $25-$35 • New Mexico Tax and Revenue Dept. (CRS-1 Filers Kit) • If Incorporating or Creating a Non-Profit Organization • New Mexico Public Regulation Commission- Corporations Department

6. Hired HandsEverybody Needs Somebody Sometime • Must determine what kind of employees the owner needs • Employee or Independent contractor • The New Mexico Dept. of Workforce Solutions • The U.S. Dept. of Labor • Employment Checklist in “Starting Out Guide”

7. FinancingKnowing Thy Benefactor • If financing is needed a loan package must be completed… • What is the total amount of Start Up Costs? • Cash flow projection sheets • Personal Financial Statements • Grants??? • Department of Vocational Rehabilitation • Commission for the Blind

8. Capital Sources • Accion • The New Mexico Community Development Loan Fund • Small Business Administration • Enchanted Land Certified Development Corporation • The Loan Fund

9. Green Marketing

10. What is a GREEN Business? • Green businesses operate in ways that solve, rather than cause, both environmental and social problems.  • These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. • Socially Responsible Green America Coop

11. Green Marketing • There are two types of marketing: • Green Business – Green Marketing • Regular Business – Marketing Green Examples:

12. http://www.thegreenoffice.com

13. http://aquafina.com

14. Everything You Do is MARKETING • Your Name, Product or Service • Your Package Design (bus card/rack card/web/You ) • Your Location • Media Publicity • Phone Message • Promotional Pieces (bus card/rack card/gift certificate, web, DVD, ) • Customer Service • Employees—Walking Billboards

15. The Keyto Marketing Success • Find the right Message! • Use the right Media! • Deliver to the right Market!

16. 10 ways to Market Green • Internet Marketing • Choose green suppliers • Recycle • Target market • Find sustainable ways • Operate a green business • Change consumers mind-set/habits green • Credibility-vision • Promote green lifestyle • Echo-packaging

17. Marketing & AdvertisingYour Green Business • Contribute to preserving or enhancing environmental quality—Think GREEN • Renewable energy • Smart/green electricity grids • Energy efficiency and green building • Bio-fuels

18. Continued • Clean technology manufacturing • Recycling • Low-carbon transportation • Air and water quality • Sustainable agriculture

19. Target MarketingWho /Wants/Needs • Niche Marketing • Think Narrow • Know your customer • What media do they use?

20. Green Brand IdentityWhat people think you are is who you are…

21. 2009 Hot Businesses and Trends • Websites to view:  • Trendwatching.com • Iconculture.com • Trendcentral.com • Blogs – technorati.com • E-content magazine – people want to be contacted by e-mail 

22. 2009 Hot Businesses and Trends Green Businesses • Recycling – Green consultants • Green headhunters – finding people who are environmentally conscience to hire out. • Green janitorial supplies • Green construction and design companies Food – Artesian foods • Gourmet chocolate. Bacon is the food of the year – “Bacon Chocolate”. The high end chocolate business is booming. • Vegetables – meatless meals, salad bars very popular • Functional food – “Vita Water”, wheat less foods. • Gourmet meals on wheels. Use a Streamline travel trailer to prepare and deliver. • User friendly chicken – wrapped chicken • Booze – beer, craft beer, microbrews, organic beer. Wine – green wine competition, lower price wine, wine in boxes. Tequila is very popular now.

23. 2009 Hot Businesses and Trends Local food trends • Local food trends – Desserts, Paleta’s ( ice pops), brew pops, Pink Berry (sugarless yogurt). • Cup cake sales • Chewable Ice – stores are selling chewable ice. You can purchase chewable ice making machines. Icechewing.com. People over 50 There are 4 million people age 85 and over. • Household items with large print (large print measuring cups, etc) • Home medical services • Senior services – transitional services • Emptying homes – holding yard sales, estate sales • Alzheimer’s patients – making products for them  Kids and teens • College planning services – working as an independent doing research to match kids with schools including students with special needs. • Tutoring services for autistic children, high school athletes • Personal trainers for high school students for college, assisting in working toward and finding scholarships. • High school travel planning for school events

24. THANK YOU Contact Information WNMU Small Business Dev. Center (575) 538-6320 Victor Carbajal, Business Advisor carbajalv@wnmu.edu Mary T. Vigil-Tarazoff, Director vigiltarazoffm@wnmu.edu