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Timothy Webster Megan Willis Maura Hernandez Nicklas Johansson

NACCO Competitive Analysis: John Deere. Timothy Webster Megan Willis Maura Hernandez Nicklas Johansson. Company BackGround , Strategic & Financial Overview. Brief History Locations Ownership Mission, Strategy & Objectives Aquisitions Financial Overview. Company Backround.

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Timothy Webster Megan Willis Maura Hernandez Nicklas Johansson

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  1. NACCO Competitive Analysis: John Deere Timothy Webster Megan Willis Maura Hernandez Nicklas Johansson

  2. Company BackGround,Strategic & Financial Overview • Brief History • Locations • Ownership • Mission, Strategy & Objectives • Aquisitions • Financial Overview

  3. Company Backround • John Deere, founded 1837 • Steel Plows • One of the leading manufacturers of agricultural, constructionand turf & forestryequipment. • Alsoproviders of financial services

  4. Locations & Staff • Headquarters in Moline, Illinois and Mannheim, Germany • Manufacturing plant, offices and otherfacilities in over 30 countries • Employsapproximately 55,700 persons worldwide

  5. Ownership • Traded on the NYSE • Samuel R. Allen, Chairman & CEO • Different presidents for SBU

  6. Mission, Strategy & Objectives • Four Key Values • Integrity • Quality • Commitment • Innovation • Main goal - Maintain a sustainable SVA growth (ShareholderValueAdded) = firm’sworth for the shareholders /ability to enrichtheirshareholders • SuccessFactors • Exceptional operating performance, disciplined SVA growth and high- performance team work

  7. Mission, Strategy & Objectives • To be morecompetitivetheywant to addfouradditionalabilities to strengthentheir business • Deepercustomerunderstanding • Deliver morecustomervalue • Improvetheir distribution system • Growing and takecare of talent within the company

  8. Mission, Strategy & Objectives • Alongwith the increase in the world’s population • Food, fuel & fiber • Higher output in agriculture • 2050, 70% will live in cities • Mechanizedfarming • Betterinfrastructure

  9. Performance From 2009- 2010 • Net sales: 14% increase • Net income, 13% increase

  10. Products • Deere Products available • NAACO Products available

  11. Deere vs NACCO Products • John Deere • Skid Steers • Difference in series • NACCO • Product Line Classes • Differences in Classes

  12. Pricing • John Deere Pricing • Costume • Dealers • Online • Payments and Deals

  13. Financial year of 2011 • Net Income of $2,8 billion • Net sales and revenues of $32 billion, up 23% • Expectsfurthergrowth in 2012, and netincome is projected to be approximately $3,2 billion

  14. Marketing • Advertising • Product Innovation • Marketing Strategy

  15. Manufacturing • Population growth and Deere & Co. • International Expansion

  16. Marketing • Advertising • Product Innovation • Marketing Strategy

  17. Agriculture Residential and Golf & Sport Forestry Construction Commercial, Engines and Drivetrain

  18. Manufacturing • Population growth and Deere & Co. • International Expansion

  19. NACCO Global Presence

  20. Financial RATIO & SWOT Analysis NACCO vs. DEERE

  21. Financial Ratios

  22. Financial Analysis Conclusion • Deere is more attractive to lenders • NACCO is more efficient with assets • NACCO uses less debt to finance operations

  23. SWOT Analysis: NACCO

  24. SWOT Analysis: DEERE

  25. Conclusion

  26. Conclusion • Financial and Strategy changes, but strategic goals need to stay the same • Cut down on costs • New Technology and expansion

  27. We will now take your questions.

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