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Cendant TDS Day. Understanding Cendant Travel Distribution Services & How GTA Fits Into The Bigger Picture – Sales Focus. 23 rd September 2005. Objectives. To give you an overview of Cendant and the TDS businesses To give you an overview of the Galileo business
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Cendant TDS Day Understanding Cendant Travel Distribution Services & How GTA Fits Into The Bigger Picture – Sales Focus 23rd September 2005
Objectives • To give you an overview of Cendant and the TDS businesses • To give you an overview of the Galileo business • To explain how we can work together on joint customer propositions +
Travel distribution industry model $873 Billion1 Suppliers Travelers • Airlines • Hotels • Car Rental • Vacation Rental • Tours • Rail • Cruises Leisure Connectivity Systems Travel Agencies Offline Tour Wholesaler Online Global Distribution Systems Business Direct Connect 1 Based on research from PhoCusWright, Thomas Weisel and Cendant Estimates
2001 2002 - 2003 2004 - 2005 2006 onward PHASE 1 PHASE 2 PHASE 3 PHASE 4 Construction Alignment Delivery Innovation INTEGRATION OF THE BUSINESSES PROVING CUSTOMER VALUE PROVING CUSTOMER VALUE PROVIDING A COMPETITIVE ADVANTAGE TDS: A brief history
Global Distribution Systems Connectivity Systems Travel Agencies Offline Tour Wholesaler Online TDS Provides All Pieces of the Jigsaw $873 Billion1 Suppliers Travelers • Airlines • Hotels • Car Rental • Vacation Rental • Tours • Rail • Cruises Leisure Connectivity Systems Travel Agencies Offline Tour Wholesaler Online Global Distribution Systems Business Direct Connect 1 Based on research from PhoCusWright, Thomas Weisel and Cendant Estimates
Client Segmentation – Who We Sell To Travel Agents (Leisure & Corporate) Government & Industry Travel Suppliers Online Travel Agencies
Global Distribution Service GALILEO Wholesale/Tour Operator gta, WBS, RBS Merchant Content / Consolidator / Retail TRAVEL 2 / TRAVEL 4 Hotel Inventory Mgmt, Res & Sales TRUST INTERNATIONAL Hotel CRS connectivity & switching WIZCOM B2B Services – What We Sell Service Brand Product Name
Service Brand Product Name Orbitz Airline Supplier Link ORBITZ SUPPLIER LINK Airline/Agency Marketing Intelligence AGENT FLASH Offers marketing, distribution and 24 hr emergency services THOR FIT and Group travel to Travel Agencies TRAVEL BOUND B2B Services
Focus on Galileo GDS How The Global Distribution System Works
Who is Galileo • Part of Cendant Corporation since 2001 • UK’s leading GDS with 42% market share • Represented in 107 countries • Operates one of the world’s largest commercial data centres • 21 servers in Denver - USA • Handles 175 million requests a day
Galileo Content – What Do We Sell? • Agencies book products in the GDS from the content listed on behalf of vendors Cruises Car Rental Hotels Flights Car Parking Package Holidays Car Ferry Crossings Rail Tickets
Process – How We Sell To Leisure Agencies Galileo Account Manager Financial Assistance Contract Travel agency revenue Financial Assistance Contract Agents Mark Up Brochure GDS Content Travel Agent Travel Agent Consumers Brochure
Galileo Key Competitors GDS CRS Global New Entrants
GTA & Galileo – Selling a Future Joint Proposition What TDS Means For You
Consider What We Had Until Recently Supply-Driven Distribution Inventory Supply Tour Operator/ Wholesaler Distribution Retailer Traveller
Consider What We Have Today – Galileo & GTA Demand-Driven Distribution Supplier/ Retailer/ Packager Travel Club/ Credit Card/ Timeshare, etc Tour Operator/ Wholesaler Retailer/ Packager Singles Couples Families Business Travellers Adventure Travellers Older Travellers Traveller
GTA & Galileo – Selling a Future Joint Proposition Over 20,000 directly contracted hotel and self-catering properties in more than 3,000 destinations • 43,000 travel agency locations • 480 airlines • 26 rental car companies • 60,000 hotel properties • 430 tour operators The complete package Over 1,000,000 land services including, car transfers and regular sightseeing
How do we work together moving forward? • Take 45 minutes discussing the following 4 categories in your groupRecord your thoughts on the handout givenPresent back to the larger group 1. Customer Approach: How should a GTA salesperson bring Galileo into customer discussion? 2. Value Proposition: How does an integrated Galileo/GTA purchase benefit the customer? 4. Product Opportunities: What quick-win opportunities exist to integrate GTA/Galileo products? 3. Lead Passing: At which point and in what way do I involve a Galileo salesperson?
What next? Sales Planning and Development (SPD) will support the GTA integration and field adoption in the following ways: • Development of the Galileo/GTA commercial offering • Implementation of Siebel at GTA • Consolidation of reports and design of an integrated business metrics strategy • Development and communication of value proposition • Development of a sales toolkit to support integrated sales (from pre-sale through close) • Release revised • toolkit • Release final report • pack and metrics • Release revised • commercial offering • (as needed) • Complete Siebel • implementation OPERATE and SELL! • Conduct internal • needs analysis; • interview key • stakeholders • Conduct market • analysis (integrate • customer data) to • understand where • opportunities lie • Begin Siebel • implementation • Deliver commercial • offering (end Sept) • Release value • propositions paired • to customer types/ • tiers (November) • Release initial • version of toolkit • (end Dec) • Release draft of • metrics strategy • and sample reports Q3 05 Q4 05 Q1 06 Q2 06