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[speechworks template]

[speechworks template]. prepared by: BrownBoots Interactive, Inc. www.brownboots.com. [the hook]. Opening attention-grabber Doesn’t have to be fancy Avoid: Jokes “Hey, it’s great to be here!” (yawn!)

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[speechworks template]

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  1. [speechworks template] prepared by:BrownBoots Interactive, Inc.www.brownboots.com

  2. [the hook] • Opening attention-grabber • Doesn’t have to be fancy • Avoid: • Jokes • “Hey, it’s great to be here!” (yawn!) • Apologizing: “I’m not accustomed to speaking.” or “I’m sorry if I’m a little disorganized.” • Examples: • Fun fact • Relevant story • Quick analogy • Quick introduction • Expert testimony

  3. [message objective] • Form the MO by bringing together two things: • What you want • What’s in it for the listener • Answer “What’s in it for me?” (WII-FM) • Formula: • “By ________, you will ________.” • Examples: • “If you finance this project, I will increase your revenue by $1,000,000 per month.” • “If you follow the instructions in this slide deck, you will become the best presenter in your company.”

  4. [preview / outline / agenda] • [item 1] • [item 2] • [item 3] Cover no more than three main topics; or you’ll lose your audience. • You can have lots of sub points for each main point, but don’t ever organize your presentation around more than three big ideas that support your MO

  5. [topic 1] • Support your main points with evidence • Let your evidence do the convincing • Evidence S.P.E.A.K.S. volumes • Stories • Personal experience • Expert testimony • Analogies • “K”wotes (aka Quotes) • Statistics

  6. [topic 2] • Support your main points with evidence • Let your evidence do the convincing • Evidence S.P.E.A.K.S. volumes • Stories • Personal experience • Expert testimony • Analogies • “K”wotes (aka Quotes) • Statistics

  7. [topic 3] • Support your main points with evidence • Let your evidence do the convincing • Evidence S.P.E.A.K.S. volumes • Stories • Personal experience • Expert testimony • Analogies • “K”wotes (aka Quotes) • Statistics

  8. [recap] • [topic 1] • [topic 2] • [topic 3] • [a short summary that ties your supporting evidence to the purpose of this presentation]

  9. [wrap] • The call to action (tell ‘em what you want them to do) • It’s all about connection and persuasion • “If you don’t ask, you don’t get” • Don’t be shy – your audience already knows why you’re there

  10. Additional Resources • Professional Presentation Techniques:http://www.brownboots.com/presentations.html • Speechworks website:http://www.speechworks.net/ • Asher, Joey. Even A Geek Can Speak, Low-Tech Presentation Skills For High-Tech People. Persuasive Speaker Pr, 2009.

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