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Video is the crucial tool that connects us, whether itu2019s in a hybrid, remote, or fully in-person workplace. Video platforms specifically are how we generate marketing leads, build sales pipeline, accelerate and close deals, and get important messages to our customers.
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5 REASONS WHY VIDEO IS KEY TO THE FUTURE OF WORK
1. It’s Timely Recorded, asynchronous video messages are timely without demanding immediate attention and a specific time- bound chunk of your colleagues’ day. Rather than hunting for an opening in everyone’s calendars (a task made all the harder when your team lives and works across multiple time zones), you can simply record a video when you have time and send it over.
2. It’s Cost-Effective Inflation is here to stay. Fuel, airfare, and travel prices continue to rise even as downsized office leases have eased some budget constraints for many companies over the past few years. If you ever thought video was a ‘nice-to-have’ tool, I’m here to tell you video is a ‘need-to-have’ for your business.
3. It’s Clear It also lets you provide important non-verbal communication cues (like body language and tone) that are absent from text-based communications. You can even share your screen to show visuals. Both help you ensure you’re understood by providing the most context possible. But video isn’t just a good way for you to explain what you mean. It’s also a great way to share your message and make it stick—The majority of sales pros report that video email performs better than text-based email.
4. It’s Personal Video is one of the few digital communications options that will let viewers see your face and hear your voice. This makes you and your message more human—when you deliver your message with personality, it helps foster connections with colleagues, prospects, and customers.
5. It’s Secure Enterprise video platforms designed for business typically offer video security options that make it easy for you to ensure your video is only seen by the right people. Choose from features like password protection, IP whitelisting, or single sign-on (SSO). This is especially important for teams using video for internal communications, as videos could contain sensitive or confidential information.
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