Poverty’s Demise .Org

1. Poverty’s Demise .Org Darryl Penrice Executive Director / System Designer darryl.penrice@povertysdemise.org http://www.povertysdemise.org/ 40% Stage One Design“the nucleus” 1

2. Problem • Definition of Poverty: • “Poverty-the lack of subsistence level economic buying power” • Within the U.S. 13 million children annually spend part or all of the year living in poverty. • With less than 5% of the world’s population, the U.S. consumes over 25% of the entire world’s natural resources. • The fundamental problem of American child poverty is not access to resources • The problem is ensuring that children are connected to a wage-earner, guardian, and/or institution that has enough economic buying power to provide sufficient levels of social services and products to fully support a child’s healthy development.

3. PDO Solution:virtually adopt a couple of children Recipient Recipient $100 E-gift certificate for food PDO Charitable Transaction Platform $200 Cash Donation $100 E-gift certificate for food Donor / Recipient Screening System, Communication Filter, Donation Converter, & Donation Guidance System PDO Double Blind Policy allows donors & recipients to maintain individual privacy E-Gift Certificates are uniquely coded to prevent abuse of donations PDO will feature donor-to-recipient, adult peer-to-peer, & child peer-to-peer chat networks Total Transaction Time Required: Less Than 20 Minutes

4. PDO Solution:virtually adopt -MANY- children New York$1,000,000 2,500 E-gift certificates for RENT ($400 per) Chicago $1,000,000 5,000 E-gift certificates for Gas Bills ($200 per) PDO Charitable Transaction Platform Donor / Recipient Screening System, Communication Filter, Donation Converter, & Donation Guidance System $4,000,000 Cash Donation Bangladesh $1,000,000 25,000 E-gift certificates for Food ($40 per) South Africa $1,000,000 25,000 E-gift certificates for Food ($40 per) Total Transaction Time Required: Less than 20 Minutes

5. Business Modeling Recipient Portal Rev: interest earnings -savings acct -tuition acct -good deeds acct Donor Portal Rev: interest earnings -support acct -good deeds acct market activityearnings -online ads -mp3 downloads-cool goodies (gifts) -utilities donations $0 transaction fees Donors enjoy 1 to 1 donation recipient ratio -corporate sponsored in early years -maintained through operating surplus in later years Social Services & Products Electronic Gift Certificates(food, shelter, etc.) PDO’s open-source dev strategy keeps overheads low enough for PDO interests & market activity earnings to outweigh PDO’s annual operation cost, making PDO a 100% self-sustainable nonprofit organizations.

6. PDO Potential Impact • According to the U.S. Census Bureau, a single child could be lifted out of poverty if his/her household receives an additional $6700/yr of income with which to purchase sufficient levels of social services and products. • If all 13 million American children living in poverty has PDO Recipient Profiles as of today, PDO’s unique design makes the following financial transactions possible: Makes tax deductible $1.3 Billion donation, rough 0.03% of his current wealth Purchase a $100 bag of groceries for all 13 million poor children Total Transaction Time Required: Less than 20 Minutes Bill Gates Completely raise 13 million American children out of poverty for one year Social Services & Products Electronic Gift Certificates(food, shelter, etc.) Allocates $84 Billion American tax dollars be spent to help American children President Obama PDO is 100% turn-key technology, and therefore can spread worldwide very quickly

7. PDO Screening & Registration Drives Partnerships Contact people with children receiving government and/or nonprofit public assistance Poor Schools = Poor childrenfull-time & volunteer staff onsite economic needs documentation Marketing and Outreach 10 yr recipient profile goal 6.5 million (Facebook has 150 million , user profiles in just 5 years) Recipient Recruiting Strategy PDO Awareness Campaign 10 yr donor profile goal 24 million (1/8th of PayPal growth after 10 yrs)NOTE: TRANSACTION VOLUME not donor profiles will make PDO successful Celebrity Endorsements Donor Recruiting Strategy Offline Town Hall meetingsOnline social networking / blogsGrassroots / Viral Tactics Ex. Michael Jordan donates $1 MM USDto pay 3 months of gas bills for poor Chicago area children

8. Competitive Advantage Market Incumbents Weakness PDO’s Competitive Adv. • PDO connects donors directly to recipient child • PDO allow recipients of donation to participate in allocating the funds they receive through the Recipient Portal • PDO offers 100% transparency of financial data through the “Public Eye” function • PDO’s nonprofit and open-source structure creates barriers to entry from for-profit companies • “Middle-man” • Lacks transparency • Only connects donors to other nonprofits • “Middle-man” • Lacks transparency • Not truly P2P • Loans are not tax deductible • “Middle-man” • Lacks transparency • Only connects donors to other nonprofits • “Middle-man” • Lacks transparency • Only connects donors to other nonprofits 8

9. Financial Plan: key points • 10 Year Financial Projection Period • Mp3 downloads & Cool Goodies (Gifts) revenues are calculated as per capita estimates of PDO’s donor & recipient user population • All donors receive “support accounts”, only 1/3rd of donors have “good deeds accounts” (All interest earnings support PDO operations cost) • All poor children receive “savings & tuition accounts”, only half of recipients have “good deeds accounts” (PDO shares the interest earnings with poor children) • Online Recipient Screening & Registration System allows for faster creation of PDO Recipient Accounts beginning in Year 3

10. Financial Plan: yearly forecast Note: PDO maintains nonprofit status, despite operating surpluses, by purchasing social services & products gift certificates on behalf of poor children

11. Status and timeline 2 years 3 years 6 months PDO becomes 100% self-sustainable nonprofit by Q1 of Year 6 • Incubation Phase • 260k Funding Goal • Core Team Recruiting • Basic infrastructure • Define protocols • Grassroots Campaign • Pilot Program • $5.1 MM Funding Goal • Technical Implementation • Knowledge base creation • Donor/Recipient recruiting • 4 item shopping cart • National Rollout of Services • $10.2 MM Funding Goal • HQ + 2 branch offices • Online recipient registration • Reaching Self-Sustainability • complete shopping cart functionality

12. Leadership • Chairman / Executive Director • Darryl Penrice 14+ yrs. IT experience • 4 Internet companies (Wunderground.com, Jstor.org, SRCD.org, Sparkice.com) • Prior Internet start-up experience (Founder WSP.com, a broadband digital content generator/event management company, based in Beijing, China ) Chief Development Officer • - Anne Clarke • 4+ yrs. Grant Writing & Budget Management experience • -School Chancellor over seeing an annual $3 MM USD budget at Emmanuel Primary School (UK) • -Assisted with $10 MM USD school expansion, doubling enrollment • Partnerships & Alliances Officer • Philippa Kelly 30+ yrs experience in International Business & Intergovernmental Policy Development • EU-China Trade Project, Senior Advisor • Australian Embassy, Beijing Department of Foreign Affairs and Trade, Australia • Chief Technology Officer / President • Darius Studdard 7+ yrs. IT experience • Sr. Staff Engineer Software Engineer, Motorola • Software Engineer, Symbol technologies • Chief Financial Officer / Treasurer • Mikhail Schnayder 4+ yrs. Financial Industry Experience • Merrill Lynch (BOA), Credit Derivatives Documentation, and Citigroup