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UX design is the process of improving the usability, efficiency and accessibility of a website and increasing user satisfaction. Additionally, the conversion rate is directly proportional to the UX design of the website. Therefore, the main focus of businesses is to hire the best UX designer.
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How To Improve Your Website’s UX Design For Maximum Conversion Rate? UX design is the process of improving the usability, efficiency and accessibility of a website and increasing user satisfaction. Additionally, the conversion rate is directly proportional to the UX design of the website. Therefore, the main focus of businesses is to hire the best UX designer.
But a good UX design includes intuitive user flow and eye-catching lighting. Better user experience will instantly enhance the browsing experience of the users. This, in turn, will lead to more traffic and an increase in conversions. Improving your customer experience will turn visitors into leads, buyers and brand spokespersons. Here are 4 ways to improve your website's user experience: 1. Design a clear call to action button Call to action (CTA) are buttons used on a website to guide users to conversion. The most common CTAs are: Start a trial, sign up for updates, download the app, book a consultation, and more.
Using a clear and attractive call-to-action button enhances the user experience of any website. The Call to Action attribute must be placed on all pages of the website. It has been observed that websites with a clear CTA have a higher conversion rate. Having a clear CTA improves the overall user experience. Also, if your website is designed in folders, it is important to keep it above your Call to Action folder so that it is easily visible to users. Here are some things to keep in mind: The color of the CTA is important. The use of colors will set the CTA apart and give it more prominence. Use contrasting colors in CTAs when compared to the color scheme of the entire web page. The CTA text should be activity-based. Avoid using passive verbs in the text. The text should be subtle but active enough to persuade the user to take the requested action.
When writing call-to-action text, the number of words should not exceed five words. Therefore, a clear and visible call-to-action on your web design is essential for a great user experience. 2. Catch your 404 errors When searching, users usually expect to be taken to the exact specific page they are looking for. If they encounter an error, in most cases 404 error, they will navigate to another site in search of a faster service. Well, 404 errors have the potential to distract users from your webpage. But, I understand, 404 errors cannot be completely avoided. So, how do you handle the problem? The first step is to find the searches that display 404 errors and fix them as soon as possible.
Instead of allowing your site to navigate to the standard '404 error: page not displayed' page, personalize error messages so that users find them friendly and appealing. Use relevant, interesting and interesting images on the error page to minimize user annoyance. Make it clear to users that you are providing a comfortable and convenient browsing experience. To get it, customize the error text and add a personal touch to it. While it is not possible to completely eliminate error messages, resolving these errors will take you one step closer to designing a better UX. 3. Use authentic images
Images instantly elevate any webpage and make the content visually appealing. But for the type of image you choose, the overall design of the page may look good or bad. Rule - Always stay away from stock photos. When it comes to cheap and easy to use stock photos, trust me it will do more harm than good. Stock images may seem professional, but in a short time users will realize that they are stock images, so they will lose interest. Original photos attract more visitors because they have a realistic approach and the user can interact with them. Stock images are overused and do not appeal to users. One more thing to keep in mind is that using stock photos will send a message to make sure you have not put too much effort into designing the website. Also, it does not look unique as they may have already been seen elsewhere.
So, no matter how basic and simple they seem, always use authentic images. But stay away from stock photos. 4. Faster page loading time Load your webpage slowly, , Which can frustrate users who leave your website and switch to another site with faster loading time. If it takes more than 2 seconds for your page to load, the user is observed leaving the website. Additionally, based on the time your website loads, users decide whether to visit your site more or move to another site. Therefore, if the landing page of your website is slow, there is a high chance that the user will not go through your website.
Remember, improving the page load speed of a website is not enough for a desktop. It is also important for mobile users to be optimized. With the mobile-first approach promoted by Google, you need to optimize and design your webpage for mobile users. There are several online tools available to help you verify that your website provides a faster user experience across all platforms. One of them is Google's PageSpeedInsights. With this tool, if you enter the URL of the site you want to check, Google will highlight the slower areas of your page and give you suggestions on how to improve it. To summarize: A great user experience is not just about providing useful information. Instead, it involves providing useful information in a compelling and
enjoyable way. No matter how good your service or product is; If it does not catch the attention of users, it will not be enough. So, invest your time and effort in creating an attractive website design. Your focus and efforts to improve your website's user experience will definitely generate more traffic and improve conversion rates.