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THE INTERNATIONAL SCHOOL OF PROTOCOL AND DIPLOMACY & THE BELGIAN-LUXEMBOURG CHAMBER OF COMMERCE FOR RUSSIA AND BELARUS PRESENTS Business Soft Diplomacy for Business By Ines Pires Specialist in Soft Diplomacy Expert in International Protocol Concept Strategist ISPD Founder.
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THE INTERNATIONAL SCHOOL OF PROTOCOL AND DIPLOMACY & THE BELGIAN-LUXEMBOURG CHAMBER OF COMMERCE FOR RUSSIA AND BELARUS PRESENTSBusiness Soft Diplomacy for BusinessBy Ines PiresSpecialist in Soft DiplomacyExpert in International Protocol Concept StrategistISPD Founder www.ispdnetwork.org
Understand “Being” Before “Doing” Attitudes vary according to family, culture, lifestyle, politics, beliefs and life www.ispdnetwork.org
Businesses are Changing! So it’s Communication should change as well • Cultural • Technological • scientific Those changes affect the ways in which the communication and soft diplomacy is conducted. www.ispdnetwork.org
Actors • Government • Institutions (international, regional…) • Business leaders • NGOs • Civil Society
Perspective Countries Nationalities Companies Clients Shareholders Competitors Organisation Regulators Suppliers Staff BofD Partners www.ispdnetwork.org
“If I want to succeed in guiding a human being ... I must find him where he is … to help a person, I must of course understand more than he does, but above all I must understand what he understands.” Kierkegaard www.ispdnetwork.org
Successful Communication: Process of exchanging information between potential clients and stakeholders from different cultural backgrounds in a way that preserves mutual respect and minimises antagonism www.ispdnetwork.org
Hard Diplomacy Model www.ispdnetwork.org
Soft Diplomacy Model www.ispdnetwork.org
WIN WIN Thank you for your Attention Ines PiresUrquiza – ISPD Exectuive Director - i.urquiza@ispdnetwork.org www.ispdnetwork.org
Governments & Symbols Photo by Ines Pires-Urquiza www.ispdnetwork.org
CULTURE NEGOTIATION DECISION Corporate Brain Reaction www.ispdnetwork.org
The need to institutionalise the diplomatic mind-set throughout their organization, and to equip line managers at all levels to help shape the external environment. www.ispdnetwork.org
Nation Branding management of a brand that represents a country, a state, or a nation. Think critically from a variety of business and social perspectives Economic Diplomacy decision-making, policy-making and advocating of the sending state-business interests. www.ispdnetwork.org
Country Branding measures, builds and manages the reputation of countries www.ispdnetwork.org
Place Branding www.ispdnetwork.org
Why a Company Need Diplomacy:business promotion between a home and host country www.ispdnetwork.org
Conflict Resolution and Mediation www.ispdnetwork.org
senior executives play the essential role by negotiating and creating alliances with key external players including governments, analysts, the media and non-governmental organizations (NGOs) but differences appear in www.ispdnetwork.org
Dealing with V.I.P and Celebrities and Organising Promotional High level events www.ispdnetwork.org
Relations with the Media Photo by Ines Pires-Urquiza www.ispdnetwork.org
Language Photo by Ines Pires-Urquiza www.ispdnetwork.org
Body language www.ispdnetwork.org
Verbal Expressions & Forms of Address Photo by Ines Pires-Urquiza www.ispdnetwork.org
Names and Image • Chiang Kai-shek, Franklin D. Roosevelt and Winston Churchill in II World War www.ispdnetwork.org
Greetings and Manners www.ispdnetwork.org
Eat and Drink www.ispdnetwork.org
Dress Codes www.ispdnetwork.org
Gifts www.ispdnetwork.org
Structure of ThoughtsReligion and Philosophy Photo by Ines Pires-Urquiza www.ispdnetwork.org
Colours www.ispdnetwork.org
Luck Photo by Ines Pires-Urquiza www.ispdnetwork.org
Gender www.ispdnetwork.org
Customs and Attitude Photo by Ines Pires-Urquiza www.ispdnetwork.org
Time & Punctuality Photo by Ines Pires-Urquiza www.ispdnetwork.org
Prejudice www.ispdnetwork.org
Transparence in Business Photo by Ines Pires-Urquiza www.ispdnetwork.org
Thank you for your attention Electronic Business Card Where to find me? Depends who calls… I do not know exactly today How to Find me? Call ISPD Headquarters in Brussels at +3228301222 or email me at i.Pires@ispdnetwork.org What? They call me Soft Diplomacy Skills Specialist but I am just motivated to help people like you www.ispdnetwork.org