COM 352 Successful Learning/com352dotcom

1. COM 352 Successful Learning/com352dotcom

2. COM 352 Entire Course (UOP) COM 352 Successful Learning COM 352 Week 1 Public Relations Roles and Responsibilities Matrix COM 352 Week 2 Assignment Publics and Messaging COM 352 Week 3 Assignment Media Communications Paper Directions: Review the example in blue. Then, enter the name of the organization you selected as well as two goals for that organization. Enter relevant information about the selected organization in the remaining columns and answer the questions following the table COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix

3. COM 352 Week 2 Individual Assignment Publics and Messaging (UOP) COM 352 Successful Learning In the following assignment, you are a public relations executive who must address an issue confronting the company where you work. Imagine what the scenario is and incorporate this into your presentation. Choose three of the following five publics to address with specific messaging and communication tools: Customers or clients Media Internal employees of your company Competitors Special interest group Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that discusses the following: Describe the scenario in 1 or 2 Create messaging for five of the selected organization’s publics in the scenarios outlined below. Choose one message delivery method per public. Review the example press release located on your student website for an example of one type of messaging for this assignment. Internal publics Employees: Promote a new green ecological awareness campaign. Shareholders: Announce the new chief executive officer to shareholders. Refer to the Public Relations Internet Challenge in Ch. 18 of The Practice of Public Relations for information about investor relations. External publics COM 352 Week 3 Individual Assignment Public Relations Messaging Paper (UOP)

4. COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper COM 352 Successful Learning Use the Virtual Organization link on the student website to access information about a virtual business. Click the Businesses tab at the top of the screen. Click the name of the specific business, such as Riordan Manufacturing, Huffman Trucking, Kudler Fine Foods, Baderman Island, Kelsey, Patton Fuller Community Hospital, Northwest Community College, or Berry’s Bug Blasters. Select one of these organizations as the basis for this assignment. Using the Internet or other resources, locate at least three print, television, and electronic media contacts—either local media in the city where the Virtual Organization is located or national media—for your selected Virtual Organization. Include the name of the media outlet, the editor’s name, and an e-mail or mailing address, for each media contact. Compare the communication techniques you would use to build a relationship with each media contact. Identify how key communication trend Use the University of Phoenix Material: Public Relations Communication Tools Outline, located on your student website, to complete this assignment. Part I Research the case study assigned to your team this week, noting how the specific businesses and organizations employed public relations communication strategies during the crisis. Respond to the following questions. What were the benefits and risks of using these strategies? Were these strategies effective or ineffective? Explain. Would you have used differe COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation PART 1 (UOP)

5. COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part 2 COM 352 Successful Learning Part II Research the business assigned to your team this week and Describe a possible crisis it might face. Create a mini crisis communication plan for communicating to the organization’s key publics in a Microsoft® PowerPoint® presentation (minimum 6 slides). Refer to Ch. 19 under Rise and Fall and Rise of Queen Martha case study in Ch. 4 of The Practice of Public Relations. In your Learning Team, consider how you might answer the questions at the end of the case study. Describe the conflict that exists between corporate social responsibility and reputation management in this scenario. Explain how a public relations practitioner might balance these conflicts. Do you think Martha Stewart’s public relations department handled the crisis well? Explain. How do you think Martha Stewart’s company will approach ethical decision making in the future? Explain. Identify strategies public relations practitioners COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management

6. COM 352 Successful Learning • COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part 2 Part II Research the business assigned to your team this week and Describe a possible crisis it might face. Create a mini crisis communication plan for communicating to the organization’s key publics in a Microsoft® PowerPoint® presentation (minimum 6 slides). Refer to Ch. 19 under Planning i Select an organization with which you are familiar from the University Library or the Internet. Create a comic strip, using a Microsoft® PowerPoint® presentation and clip art from the Internet, in which you include scenarios that compare and contrast the responsibilities and potential conflicts of public relations practitioners. Prepare a 350-word summary, in addition to your comic strip, in which you compare and contrast the responsibilities and potential conflicts of the public relations practitioner in the comic strip you created. COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip (UOP)

7. COM 352 Successful Learning